LEADER 05176oam 2200637M 450 001 9910826461303321 005 20190225021419.0 010 $a1-351-27986-6 010 $a1-351-27987-4 010 $a1-351-27988-2 010 $a1-909493-77-5 035 $a(CKB)3170000000010417 035 $a(EBL)1741726 035 $a(SSID)ssj0000717669 035 $a(PQKBManifestationID)11451077 035 $a(PQKBTitleCode)TC0000717669 035 $a(PQKBWorkID)10740803 035 $a(PQKB)10873637 035 $a(MiAaPQ)EBC1741726 035 $a(Au-PeEL)EBL1741726 035 $a(CaPaEBR)ebr10650111 035 $a(OCoLC)884015473 035 $a(OCoLC)1004365421 035 $a(OCoLC-P)1004365421 035 $a(FlBoTFG)9781351279888 035 $a(EXLCZ)993170000000010417 100 $a20170919d2017 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aSustainability Challenges and Solutions at the Base of the Pyramid $eBusiness, Technology and the Poor /$fPrabhu Kandachar 205 $aFirst edition. 210 1$aLondon :$cTaylor and Francis,$d2017. 215 $a1 online resource (546 p.) 300 $aDescription based upon print version of record. 311 $a1-906093-11-3 320 $aIncludes bibliographical references and index. 327 $apt. I. Inclusive markets and BoP strategies -- pt. II. Local enterprises at the BoP : cooparative effors -- pt. III. Are BoP consumers and citizens included? -- pt. IV. Capabilities, opportunities and challenges for MNCs in developing BoP business -- pt. V. Sustainability challenges and solutions. 330 2 $a"Around the turn of the millennium it had become painfully evident that development aid, charity or "global business-as-usual" were not going to be the mechanisms to alleviate global poverty. Today, there is little dispute that poverty remains the most pressing global problem calling for innovative solutions. One recent strategy is the Base of the Pyramid (BoP) concept developed by Prahalad and Hart, which relies on entrepreneurial activity tapping into the previously ignored markets of the economically most disadvantaged. It is a process requiring innovations in several disciplines: technological, social and business. This book covers a number of areas. First, much of the current BoP discussion emphasises targeting products to the needs of the poor. But do we actually know what the real needs of the poor are? This book takes a bottom-up human-centred approach and examines examples that truly engage the poor in BoP product and service development. What types of needs assessment methodologies are indicated considering the cultural differences in BoP countries? Are the existing methodologies adequate? Do they need to be redefined and redeveloped?Second, the book considers how we can balance poverty alleviation and stimulate economic growth without stressing the ecosystem. Tragically, the poor are hardest hit by the adverse effects of environmental deterioration such as water shortages, climate change or the destruction of habitats. While the economic welfare of the poor is critical, the BoP approach must balance its inherent paradox of encouraging greater consumption while avoiding further pressures on environmental sustainability. The link between the BoP approach and sustainable development is a key feature of this book. Third, it looks at innovation and asks what kinds of"bottom-up" innovation (open source, technological, social and business) support BoP initiatives (and sustainable development)?Fourth, the book deals with the relationship between development assistance and BoP. Is a BoP strategy the antithesis to development aid or can these two co-exist or even complement each other?Finally, the book raises questions about the relationship between corporate responsibility and BoP. Is BoP a new form of corporate neo-colonialism or a new form of corporate responsibility?Although the BoP concept has unleashed an extensive and generally enthusiastic response from academics, businesses, NGOs and governments, the knowledge domain around this concept is still in the early stages of development. This book addresses that need with a focus on the needs of the end-users - the poor - as a starting point for BoP products and innovations. With contributions from both supporters and critics, it provides a treasure trove of global knowledge on how the concept has developed, what its successes and failures have been and what promise it holds as a long-term strategy for alleviating poverty and tackling global sustainability."--Provided by publisher. 606 $aSmall business 606 $aPoverty 606 $aSustainable development 615 0$aSmall business. 615 0$aPoverty. 615 0$aSustainable development. 676 $a338.642 700 $aKandachar$b Prabhu$01646268 701 $aHalme$b Minna$01157050 801 0$bOCoLC-P 801 1$bOCoLC-P 906 $aBOOK 912 $a9910826461303321 996 $aSustainability Challenges and Solutions at the Base of the Pyramid$93993162 997 $aUNINA