LEADER 04219nam 2200637Ia 450 001 9910826273003321 005 20230725044903.0 010 $a0-470-57287-6 010 $a1-282-68280-6 010 $a9786612682803 010 $a0-470-57285-X 035 $a(CKB)2550000000006432 035 $a(EBL)479889 035 $a(OCoLC)593259541 035 $a(SSID)ssj0000334889 035 $a(PQKBManifestationID)11255951 035 $a(PQKBTitleCode)TC0000334889 035 $a(PQKBWorkID)10271258 035 $a(PQKB)11319499 035 $a(MiAaPQ)EBC479889 035 $a(Au-PeEL)EBL479889 035 $a(CaPaEBR)ebr10361062 035 $a(CaONFJC)MIL268280 035 $a(EXLCZ)992550000000006432 100 $a20091019d2010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe ask$b[electronic resource] $ehow to ask for support for your nonprofit cause, creative project, or business venture /$fLaura Fredricks; foreword by Ivan G. Seidenberg 205 $a2nd ed. 210 $aSan Francisco $cJossey-Bass$dc2010 215 $a1 online resource (273 p.) 300 $aIncludes index. 311 $a0-470-48094-7 327 $aContents; Foreword; Preface; Acknowledgments; Introduction; Part I: What Do I Need to Know Before I Ask?; Chapter 1: What Money Means to You and Why Ask?; WHAT DOES MONEY MEAN TO YOU?; WHY DO YOU HESITATE TO ASK?; CONCLUSION; LOOKING AHEAD; Chapter 2: Do You Have a Well-Thought-Out Plan of What You Want?; THE IMPORTANCE OF A WELL-THOUGHT-OUT PLAN; CASE STATEMENT FOR NONPROFITS; BUSINESS PLAN FOR BUSINESSES; THE SCRIPT FOR EACH ASK; FUNDRAISING LANGUAGE; THREE-STEP METHOD PRIOR TO ANY ASK; CONCLUSION; LOOKING AHEAD; Chapter 3: How Do I Know Who to Ask and When to Ask?; WHO SHOULD BE ASKED? 327 $aEVERY PERSON MUST BE TREATED INDIVIDUALLYWEALTH DOES NOT ALWAYS TRANSLATE INTO TRANSFERRING WEALTH; RESEARCH CAN HELP TO PRIORITIZE WHO TO ASK; WHEN SHOULD YOU ASK?; ASKING FOR MONEY IN HARD ECONOMIC TIMES; CONCLUSION; LOOKING AHEAD; Chapter 4: Who Should Make the Ask and in What Setting?; WHO SHOULD MAKE THE ASK?; WHAT IS THE BEST SETTING FOR THE ASK?; CONCLUSION; LOOKING AHEAD; Part II: How Do I Make the Ask?; Chapter 5: Asking for a Cause-Small and Large Charitable Gifts; ASKING FOR A SMALL AND SIGNIFICANT CHARITABLE GIFT; ASKING FOR A LARGE AND TRANSFORMATIONAL CHARITABLE GIFT 327 $aTROUBLESHOOTING TIPS TO APPLY PRIOR TO THE ASKCONCLUSION; LOOKING AHEAD; Chapter 6: Asking for Yourself; ASKING FOR A JOB-RELATED CAUSE; ASKING FOR A CREATIVE PROJECT; ASKING FOR A BUSINESS VENTURE; CONCLUSION; LOOKING AHEAD; Chapter 7: Handling the Responses to the Ask; PREPARING FOR THE RESPONSE; CONCLUSION; LOOKING AHEAD; Chapter 8: Following Up with Each and Every Ask; NEXT STEPS AFTER EACH ASK; JUGGLING YOUR TIME TO DO ALL THE FOLLOW-UP; TROUBLESHOOTING TIPS FOR THE FOLLOW-UP; CONCLUSION; LOOKING AHEAD; Chapter 9: When the Answer is ""No"" and When the Answer Is ""Yes""; A ""NO"" ANSWER 327 $aA ""YES"" ANSWERCONCLUSION; LOOKING AHEAD; Chapter 10: Pulling It All Together; About the Author; Index 330 $aA completely revised edition of the must-have resource for increasing your nonprofit's bottom line This thoroughly revised and updated edition of the best-selling book The Ask is filled with suggestions, guidelines, and down-to-earth advice that will give you the confidence to ask anyone for any size gift, for any purpose. Written in winning language, filled with sample dialogues, and offering a wealth of tips and tools, this book addresses common mistakes made when asking and shows how to correct each mistake, providing guidance and direction on how to make a great ask.Offers 606 $aFund raising 606 $aNonprofit organizations$xManagement 615 0$aFund raising. 615 0$aNonprofit organizations$xManagement. 676 $a658.15 676 $a658.15/224 676 $a658.15224 700 $aFredricks$b Laura$01610691 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910826273003321 996 $aThe ask$93938537 997 $aUNINA