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010   $a9786613806994
010   $a0-8135-3768-1
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181   $ctxt
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200 10$aCoining for capital $emovies, marketing, and the transformation of childhood /$fJyotsna Kapur
205   $a1st ed.
210   $aNew Brunswick, N.J. $cRutgers University Press$dc2005
215   $a1 online resource (212 p.)
300   $aDescription based upon print version of record.
311   $a0-8135-3592-1 
320   $aIncludes bibliographical references (p. [177]-184) and index.
327   $aIntroduction: Without Training Wheels: The Ride into Another Century of Capital; Chapter 1: Cradle to Grave: Children's Marketing and the Deconstruction of Childhood; Chapter 2: Lost Kingdoms: Little Girls, Empire, and the Uses of Nostalgia; Chapter 3: Of Cowboys and Indians Hollywood's Games with History and Childhood; Chapter 4: Obsolescence and Other Playroom Anxieties: Toy Stories over a Century of Capital; Chapter 5: The Children Who Need No Parents; Chapter 6: The Burdens of Time in the Bourgeois Playroom
327   $aChapter 7: Free Market, Branded Imagination: Harry Potter and the Commercialization of Children's Culture Conclusion: All That is Solid Melts into Air; About the Author
330   $a""This book is a welcome addition to the literature on children and the  media, and a most stimulating application of social theory to questions  of the child in contemporary film and consumer culture.""-Ellen Seiter,  author of The Internet Playground: Children's Access, Entertainment and  Mis-Education Since the 1980's, a peculiar paradox has evolved in  American film. Hollywood's children have grown up, and the adults are  looking and behaving more and more like children. In popular films such  as Harry Potter, Toy Story, Pocahantas, Home Alone, and Jumanji, it is  the children who ar
606   $aChildren$zUnited States$xSocial conditions$y20th century
606   $aChild consumers$zUnited States
606   $aAdvertising and children$zUnited States
606   $aChildren in motion pictures
615  0$aChildren$xSocial conditions
615  0$aChild consumers
615  0$aAdvertising and children
615  0$aChildren in motion pictures.
676   $a305.23/09/04
700   $aKapur$b Jyotsna$01616259
801  0$bMiAaPQ
801  1$bMiAaPQ
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906   $aBOOK
912   $a9910826217903321
996   $aCoining for Capital$93958257
997   $aUNINA