LEADER 03203nam 2200553 450 001 9910826198703321 005 20230126214821.0 010 $a0-252-09877-3 035 $a(CKB)3710000000963767 035 $a(StDuBDS)EDZ0001646943 035 $a(OCoLC)965157697 035 $a(MdBmJHUP)muse52060 035 $a(MiAaPQ)EBC6635551 035 $a(Au-PeEL)EBL6635551 035 $a(OCoLC)1256236913 035 $a(EXLCZ)993710000000963767 100 $a20220705d2016 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 14$aThe rise and fall of Olympic amateurism /$fMatthew P. Llewellyn, John Gleaves 210 1$aUrbana, Illinois :$cUniversity of Illinois Press,$d[2016] 210 4$dİ2016 215 $a1 online resource 225 0 $aSport and society 300 $aIncludes index. 311 $a0-252-08184-6 311 $a0-252-04035-X 320 $aIncludes bibliographical references and index. 330 $a"No sporting event is more culturally significant and popular than the Olympic Games. An estimated 4 billion people watched the opening ceremonies for the 2012 London Games. The Olympic logo of five interlocked rings outpaces both Nike and McDonalds for positive global recognition. The Olympic Games have embraced values such as character, fair play, chivalry, internationalism, and peace. Historically, these values emerged as part of the International Olympic Committee's policy of amateurism. Although there have been several works exploring smaller facets of the Olympic Games, there has never been a definitive book, grounded in historical research, exploring Olympic amateurism, the Games' most enduring ideal. This book represents a comprehensive exploration of the historical development and eventual decline of amateurism within the modern Olympic Games. At its inception, the International Olympic Committee required that all Olympic athletes comply with amateur rules that prohibiting them from profiting in any capacity from their sporting participation. However, over the course of the twentieth century, these rules first grew more rigid before gradually relaxing and dissolving. By the close of the millennium, the vast majority of Olympic athletes were openly professionals, with salaries and private endorsements. An Enduring Ideal: The Rise and Fall of Olympic Amateurism presents the first major history that explores how changes to the culture of sport coupled with shifting political forces brought about the eventual end to the century's most enduring sporting ideal"--$cProvided by publisher. 410 0$aSport and society. 606 $aOlympics$xSocial aspects 606 $aOlympics 606 $aProfessionalism in sports 615 0$aOlympics$xSocial aspects. 615 0$aOlympics. 615 0$aProfessionalism in sports. 676 $a796.48 700 $aLlewellyn$b Matthew P.$01696175 702 $aGleaves$b John 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910826198703321 996 $aThe rise and fall of Olympic amateurism$94075939 997 $aUNINA