LEADER 02124nam  2200613 a 450 
001 9910825928403321
005 20240505195241.0
010   $a1-283-09352-9
010   $a9786613093523
010   $a0-8389-9734-1
035   $a(CKB)2550000000006474
035   $a(EBL)480200
035   $a(OCoLC)593294057
035   $a(SSID)ssj0000335256
035   $a(PQKBManifestationID)12099620
035   $a(PQKBTitleCode)TC0000335256
035   $a(PQKBWorkID)10271827
035   $a(PQKB)10300750
035   $a(MiAaPQ)EBC480200
035   $a(Au-PeEL)EBL480200
035   $a(CaPaEBR)ebr10469318
035   $a(CaONFJC)MIL309352
035   $a(EXLCZ)992550000000006474
100   $a20090506d2010      uy         0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aBite-sized marketing $erealistic solutions for the overworked librarian /$fNancy Dowd, Mary Evangeliste, & Jonathan Silberman
205   $a1st ed.
210   $aChicago $cAmerican Library Association$d2010
215   $a1 online resource (153 p.)
300   $aIncludes index.
311   $a0-8389-1000-9 
327   $aWord-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.
330   $aFilled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
606   $aLibraries$xMarketing
606   $aLibraries$xPublic relations
615  0$aLibraries$xMarketing.
615  0$aLibraries$xPublic relations.
676   $a021.7
676   $a021.7
700   $aDowd$b Nancy$f1956-$01693589
701   $aEvangeliste$b Mary$01693590
701   $aSilberman$b Jonathan$f1982-$01693591
712 02$aEbscoHost (Servicio en línea)
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910825928403321
996   $aBite-sized marketing$94071502
997   $aUNINA