LEADER 03050nam 2200601 450 001 9910825665803321 005 20230126203548.0 010 $a1-118-52451-9 010 $a1-118-52452-7 035 $a(CKB)2550000001130070 035 $a(EBL)1469186 035 $a(OCoLC)846912752 035 $a(SSID)ssj0001002467 035 $a(PQKBManifestationID)11532431 035 $a(PQKBTitleCode)TC0001002467 035 $a(PQKBWorkID)11015355 035 $a(PQKB)10897271 035 $a(DLC) 2013022500 035 $a(Au-PeEL)EBL1469186 035 $a(CaPaEBR)ebr10777229 035 $a(CaONFJC)MIL530117 035 $a(CaSebORM)9781118524510 035 $a(MiAaPQ)EBC1469186 035 $a(EXLCZ)992550000001130070 100 $a20130603d2013 uy| 0 101 0 $aeng 135 $aurunu||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe social media MBA in practice $ean essential collection of inspirational case studies to influence your social media strategy /$fChrister Holloman 205 $a1st edition 210 1$aHoboken :$cWiley,$d2013. 215 $a1 online resource (319 p.) 300 $aIncludes index. 311 $a1-118-52454-3 311 $a1-299-98866-0 327 $apart I. Set-up -- part II. Social media strategy -- part III. Social by department. 330 $a"The inside information that marketers and social media practitioners have been dying to get hands onIt seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts--i.e., folks like you who are responsible for delivering their companies' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, this book provides you with detailed examples of the social media strategies in place at, among others, Virgin Atlantic, Barclays, Skype, Dell, John Lewis, Ranstad, Honda, HP, E.con, and Chevrolet. The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately Covers all-important strategic social media activities--from improving relationships with customers to generating more sales, product testing to team building The Companion Website features a gold mine of additional material, updates, war stories and much more"--$cProvided by publisher. 606 $aInternet marketing 606 $aSocial media 615 0$aInternet marketing. 615 0$aSocial media. 676 $a658.8/72 686 $aBUS090010$2bisacsh 700 $aHolloman$b Christer$0966135 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910825665803321 996 $aThe social media MBA in practice$94016375 997 $aUNINA