LEADER 03711nam 2200517 450 001 9910825558403321 005 20230814235008.0 010 $a1-119-16752-3 010 $a1-119-16751-5 010 $a1-119-16760-4 035 $a(CKB)4330000000009042 035 $a(Au-PeEL)EBL5359393 035 $a(CaPaEBR)ebr11551809 035 $a(MiAaPQ)EBC5359393 035 $a(OCoLC)1023820554 035 $a(EXLCZ)994330000000009042 100 $a20180519d2018 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 04$aThe handbook of communication engagement /$fedited by Kim A. Johnston, Maureen Taylor 210 1$aHoboken, NJ :$cWiley Blackwell,$d[2018] 215 $a1 online resource (784 pages) 225 1 $aHandbooks in communication and media 311 $a1-119-16749-3 320 $aIncludes bibliographical references and index. 330 $a"A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today’s organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics.  The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that:  Provides an overview of the foundations and philosophies of engagement Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact Includes examples of contemporary engagement practice Presents applications of engagement and technology Offers insights on the future directions of engagement  The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement. "--$cProvided by publisher. 330 $a"Sets out to ground and orientate the student through a broad range of specially commissioned chapters, while also providing the more experienced scholar and teacher with a convenient and comprehensive overview of the latest trends and critical directions"--$cProvided by publisher. 410 0$aHandbooks in communication and media. 606 $aBusiness communication 606 $aPublic relations 615 0$aBusiness communication. 615 0$aPublic relations. 676 $a658.4/5 686 $aBUS052000$2bisacsh 702 $aJohnston$b Kim Amanda$f1965- 702 $aTaylor$b Maureen$f1967- 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910825558403321 996 $aThe handbook of communication engagement$93979963 997 $aUNINA