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010   $a9786613405098
010   $a1-119-97352-X
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035   $a(EBL)697612
035   $a(OCoLC)756496460
035   $a(SSID)ssj0000643996
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035   $a(PQKBTitleCode)TC0000643996
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035   $a(CaSebORM)9781119978503
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035   $a(OCoLC)780680555
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100   $a20110225d2011      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe marketer's handbook $ereassessing marketing techniques for modern business /$fLaurie Young
205   $a1st ed.
210   $aChichester, West Sussex, U.K $cWiley$d2011
215   $a1 online resource (518 p.)
300   $aDescription based upon print version of record.
311   $a1-119-97850-5 
311   $a0-470-74687-4 
320   $aIncludes bibliographical references(p. [469]-477) and index.
327   $aTHE MARKETER'S HANDBOOK: Reassessing Marketing Techniques for Modern Business; CONTENTS; PREFACE; THE BLIND MEN AND AN ELEPHANT; WHAT'S IN AND WHAT'S NOT; THE RATINGS; Alphabetical Entries; IN CONCLUSION; REFERENCES; INDEX
330   $aThis book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, but they also need to understand them in depth if they are going to make well-rounded, effective investment decisions. Above all it asks: "how useful and relevant is this concept? Will it improve dec
606   $aMarketing
606   $aIndustrial management
606   $aMàrqueting$2thub
606   $aDirecció d'empreses$2thub
608   $aLlibres electrònics$2thub
615  0$aMarketing.
615  0$aIndustrial management.
615  7$aMàrqueting
615  7$aDirecció d'empreses.
676   $a658.8
686   $aBUS058000$2bisacsh
700   $aYoung$b Laurie$f1955-$01615770
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910825314203321
996   $aThe marketer's handbook$94058660
997   $aUNINA