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001 9910825266003321
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010   $a981-07-9722-2
035   $a(CKB)3710000000289723
035   $a(EBL)1854632
035   $aEBL1854632
035   $a(OCoLC)896794003
035   $a(AU-PeEL)EBL1854632
035   $a(MiAaPQ)EBC1854632
035   $a(EXLCZ)993710000000289723
100   $a20141124d2014||||  u||         |
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aPublic Relations $eAn Easy, Step-by-step Guide to Creating a Public Relations Plan
210   $aCork $cBookBaby$d2014
215   $a1 online resource (65 p.)
300   $aDescription based upon print version of record.
327   $aCover Page; Title Page; Copyright; Table of Contents; Introduction; Part 1: What is Public Relations?; Why is Public Relations important to my business?; Aim to become your own PR agency (rethink this positioning); Part 2: Media Relations & Media Planning; What is media planning?; Part 3: News Releases (Press Release); The 5 We The structure of a press release; Part 4: Press Kits (Media Kits); What is a media kit?; Why is a media kit important for my business?; Part 5: Press Conferences (Media Outreach); What is a press conference?; Why hold a press conference?; How to hold a press conference
327   $aPart 6: Special Event Planning & DevelopmentWhat is event planning?; What is the importance of event planning?; How to plan a successful event; Part 7: Media Monitoring & Evaluation; What is media monitoring and evaluation?; Why is it important to monitor media?; How to monitor media; Part 8: Trade Shows; Planning for a trade show; Your trade show display; How to drive traffic to your booth; Conclusion; About the Author
330   $a In this eBook, Public Relations, An easy, step-by-step guide to creating a small business public relations and media plan, you will find a step-by-step guide for creating publicity for your business without having to hire a PR firm. Learn what public relations (PR) is and isn't and discover how you can make PR part of your marketing strategy. 
517   $aPublic Relations 
606   $aCorporations -- Public relations
606   $aPublic relations -- United States
615  4$aCorporations -- Public relations.
615  4$aPublic relations -- United States.
676   $a659.2
676   $a808
700   $aWigglesworth$b Pamela$01652273
801  0$bAU-PeEL
801  1$bAU-PeEL
801  2$bAU-PeEL
906   $aBOOK
912   $a9910825266003321
996   $aPublic Relations$94002823
997   $aUNINA