LEADER 04122nam 2200637Ia 450 001 9910825262803321 005 20230721030520.0 010 $a1-118-05242-0 010 $a0-470-28013-1 035 $a(CKB)1000000000399372 035 $a(EBL)331534 035 $a(OCoLC)608622417 035 $a(SSID)ssj0000127131 035 $a(PQKBManifestationID)11141891 035 $a(PQKBTitleCode)TC0000127131 035 $a(PQKBWorkID)10051613 035 $a(PQKB)10519067 035 $a(MiAaPQ)EBC331534 035 $a(JP-MeL)3000029168 035 $a(Au-PeEL)EBL331534 035 $a(CaPaEBR)ebr10226715 035 $a(CaONFJC)MIL122248 035 $a(EXLCZ)991000000000399372 100 $a20070831d2008 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aComplete MBA for dummies$b[electronic resource] 205 $a2nd ed. /$bby Kathleen Allen and Peter Economy. 210 $aHoboken, N.J. $cWiley$dc2008 215 $a1 online resource (434 p.) 225 1 $a--For dummies 300 $aIncludes index. 311 $a0-470-19429-4 327 $aComplete MBA For Dummies, 2nd Edition; Contents at a Glance; Table of Contents; Introduction; About This Book; Conventions Used in This Book; What You're Not to Read; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Part I: The New, Improved World of Business; Chapter 1: The MBA in a Nutshell; Chapter 2: Today's Hottest Business Trends; Chapter 3: Entrepreneurship for Everyone; Chapter 4: Global Business: Fun and Profit in Katmandu; Chapter 5: Polish Your Crystal Ball for Some Strategic Planning; Part II: Managing a Business in the New World 327 $aChapter 6: Managing Is Hard Leading Is Even Harder; Chapter 7: Carrots and Sticks: The ABCs of Motivating Employees; Chapter 8: Hiring and Firing: How to Get Good Employees and Keep Them; Chapter 9: One for All and All for One: Building Teams That Really Work; Part III: Money: What You Don't Know Will Hurt You; Chapter 10: All You Ever Wanted to Know about Accounting; Chapter 11: Working Your Way through Financial Statements; Chapter 12: Deciphering the Mysteries of Financial Planning and Analysis; Chapter 13: Understanding Stocks and Bonds; Chapter 14: It Takes Money to Make Money 327 $aPart IV: Marketing in the New WorldChapter 15: You Are Nothing without a Customer; Chapter 16: Getting Noticed with Advertising and Promotion; Chapter 17: Navigating the New World of Selling; Part V: Other Important Stuff; Chapter 18: Manufacturing and Distribution: It's a Brave New World; Chapter 19: The Ins and Outs of Risk Management; Chapter 20: In Business, Everything Is Negotiation; Chapter 21: Econ 101: The Basics of Economics; Part VI: The Part of Tens; Chapter 22: Ten Biggest Mistakes Managers Make; Chapter 23: Ten Effective Ways to Market Your Products and Services 327 $aChapter 24: Ten (Or So) Steps to Improve Your Cash FlowIndex 330 $aWant to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing. This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate i 410 0$a--For dummies. 606 $aMaster of business administration degree 606 $aBusiness education 615 0$aMaster of business administration degree. 615 0$aBusiness education. 676 $a658 700 $aAllen$b Kathleen R$01652261 701 $aEconomy$b Peter$01617924 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910825262803321 996 $aComplete MBA for dummies$94002794 997 $aUNINA