LEADER 02957nam 2200577 450 001 9910825235703321 005 20200520144314.0 010 $a0-8144-3422-3 035 $a(CKB)3710000000106159 035 $a(EBL)1596433 035 $a(SSID)ssj0001216558 035 $a(PQKBManifestationID)11823940 035 $a(PQKBTitleCode)TC0001216558 035 $a(PQKBWorkID)11197869 035 $a(PQKB)10185417 035 $a(Au-PeEL)EBL1596433 035 $a(CaPaEBR)ebr10867284 035 $a(CaONFJC)MIL602769 035 $a(OCoLC)882529847 035 $a(CaSebORM)9780814434215 035 $a(MiAaPQ)EBC1596433 035 $a(EXLCZ)993710000000106159 100 $a20140515h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMarketing /$fBrian Tracy 205 $a1st edition 210 1$aNew York :$cAMACOM,$d2014. 210 4$dİ2014 215 $a1 online resource (120 p.) 225 1 $aBrian Tracy Success Library 300 $aIncludes index. 311 $a0-8144-3421-5 327 $aCover; Contents; Introduction; 1 The Purpose of a Business; 2 Four Approaches to Successful Marketing; 3 Three Key Questions in Marketing; 4 Market Research and Market Intelligence; 5 Customer-Focused Marketing; 6 Why People Buy; 7 Competitive Analysis; 8 Achieving Competitive Advantage; 9 The Marketing Mix; 10 Positioning Strategies; 11 Four Principles of Marketing Strategy; 12 Choosing the Battlefield; 13 Military Principles of Marketing Strategy; 14 Marketing Tactics of Diversion and Dissuasion; 15 Practice the "Firstest with the Mostest" Strategy 327 $a16 Use the "Hit 'Em Where They Ain't" Strategy17 Dominate a Market Niche; 18 Creative Marketing Growth Strategies; 19 Utilize Other Ways to Sell; 20 The Bundle of Resources Concept; 21 Four Ways to Change Your Business; Summary and Conclusion; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; W; Z; About the Author 330 $aThe success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford--and then give it to them--you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guide shows you how to build your customer base; set yourself apart from the competition; determine the correct price point; use market research and focus groups; make the most of distribution channels; master the concepts of specialization, differentiation, segmentation, and concentration; fulfill a ba 410 0$aBrian Tracy Success Library 606 $aMarketing 615 0$aMarketing. 676 $a658.8 700 $aTracy$b Brian$0861671 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910825235703321 996 $aMarketing$94111824 997 $aUNINA