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100   $a20020601d2003      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe changing face of multinationals in Southeast Asia /$fTim G. Andrews, Nartnalin Chompusri and Bryan J. Baldwin
205   $a1st ed.
210   $aLondon ;$aNew York $cRoutledge$d2003
215   $a1 online resource (344 p.)
225 1 $aWorking in Asia
300   $aDescription based upon print version of record.
311   $a0-203-37835-0 
311   $a0-415-26095-7 
320   $aIncludes bibliographical references (p. [320]-325) and index.
327   $aBook Cover; Title; Contents; Acknowledgments; Introduction; The Southeast Asia regional bloc: salient features; ASEAN business context; Rise of the multinational; Organizational change; Organizational downsizing; Corporate consolidation; Human resources management; Electronic technology; Information tracking; Marketing; The marketing function; Product, brand and pricing strategy; Advertising and promotion; Distribution; Conclusions; References; Index
330   $aThis book examines how and why corporate strategy, structure and culture is continuing to change markedly in South East Asia. Among the issues that have forced widespread changes in the region are the economic meltdown, the growth in electronic technology, regional market integration, changing levels of education, business process standardisation and transparency measures, the rise in 'corporate governance' and political developments among the targeted countries. Specifically, this book discusses the changing nature of MNC business culture, strategy and practice in the ASEAN regional trading b
410  0$aWorking in Asia.
606   $aInternational business enterprises$zSoutheast Asia
606   $aCorporations, Foreign$zSoutheast Asia
606   $aInvestments, Foreign$zSoutheast Asia
606   $aFinancial crises$zSoutheast Asia
615  0$aInternational business enterprises
615  0$aCorporations, Foreign
615  0$aInvestments, Foreign
615  0$aFinancial crises
676   $a338.8/88599
700   $aAndrews$b Tim G.$f1968-$01690687
701   $aChompusri$b Nartnalin$f1970-$01599555
701   $aBaldwin$b Bryan J.$f1937-$01599556
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910825169003321
996   $aThe changing face of multinationals in Southeast Asia$94201544
997   $aUNINA