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100   $a20160714d2016      uy         0
101 0 $aeng
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181   $ctxt$2rdacontent
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200 10$aPractical ethnography $ea guide to doing ethnography in the private sector /$fSam Ladner
205   $a1st ed.
210  1$aLondon ;$aNew York :$cRoutledge,$d2016.
215   $a1 online resource (212 pages)
300   $aDescription based upon print version of record.
311 0 $a9781611323900 
311 0 $a9781611323894 
320   $aIncludes bibliographical references and index.
327   $aContents; Chapter 1: Introduction; Chapter 2: Using Theory in Ethnography; Chapter 3: Managing a Private-Sector Ethnography Project; Chapter 4: Ethnographic Tools; Chapter 5: Managing Clients; Chapter 6: Ethical Ethnography; Chapter 7: Sampling; Chapter 8: Fieldwork; Chapter 9: Analysis; Chapter 10: Reporting; Chapter 11: Beyond Ethnography; Notes; References; Index; About the Author
330   $aEthnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project an
606   $aBusiness anthropology$xResearch$xMethodology
606   $aEthnology$xResearch$xMethodology
615  0$aBusiness anthropology$xResearch$xMethodology.
615  0$aEthnology$xResearch$xMethodology.
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