LEADER 03052nam 2200517 450 001 9910825001203321 005 20220523145447.0 010 $a981-4881-64-3 024 7 $a10.1355/9789814881647 035 $a(CKB)4100000011208712 035 $a(DE-B1597)562990 035 $a(DE-B1597)9789814881647 035 $a(MiAaPQ)EBC6185672 035 $a(OCoLC)1153090430 035 $a(Au-PeEL)EBL6185672 035 $a(UkCbUP)CR9789814881647 035 $a(OCoLC)1176417324 035 $a(MdBmJHUP)musev2_85283 035 $a(EXLCZ)994100000011208712 100 $a20220523d2020 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aDeepening the understanding of social media's impact in Southeast Asia /$fRoss Tapsell 210 1$aSingapore :$cISEAS Yusof Ishak Institute,$d[2020] 210 4$dİ2020 215 $a1 online resource (17 pages) $cdigital, PDF file(s) 225 1 $aTrends in Southeast Asia ;$v2020, issue 4 300 $aTitle from publisher's bibliographic system (viewed on 28 Oct 2021). 311 0 $a981-4881-63-5 327 $tFront matter --$tFOREWORD --$tDeepening the Understanding of Social Media's Impact in Southeast Asia 330 $aSoutheast Asia's Internet users are far more diverse than usually reported. They range from the urban youth with laptops and highspeed Wi-Fi, to the older generation semi-rural and rural users with affordable mobile phones for Facebook and WhatsApp. Southeast Asians generally trust social media platforms more than in Western societies. This trust in social media reflects a lack of trust in local mainstream media and official sources of information. What campaign information (and disinformation) is being spread and which ones are most successful are essential for understanding how voters in Southeast Asia use and trust social media. Social media platforms and Southeast Asia's 'app industry' need clearer and enforced regulation on their use of data and the extent to which they can sell data to advertisers. These advertisers include, but are not limited to, politicians and political parties. Since the future of social media usage will likely lie in closed groups, the role of big data analyses that have dominated research on social media over the past ten years, is likely to regress. Instead, ethnographic scholars who can access these groups and engage with their particular interests and identities are more likely to be useful in understanding the digital sphere in the future. 410 0$aTrends in Southeast Asia ;$v2020, issue 4. 606 $aDigital communications$xSocial aspects 615 0$aDigital communications$xSocial aspects. 676 $a302.231 700 $aTapsell$b Ross$01595420 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910825001203321 996 $aDeepening the understanding of social media's impact in Southeast Asia$93916386 997 $aUNINA