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100   $a20130128d2013      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
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183   $acr
200 10$aConverge$b[electronic resource] $etransforming business at the intersection of marketing and technology /$fBob Lord, Ray Velez
205   $a1st edition
210   $aHoboken, N.J. $cJohn Wiley & Sons, Inc.$d2013
215   $a1 online resource (258 p.)
300   $aIncludes index.
311   $a1-118-57552-0 
327   $aThe collision of media, technology, and creativity -- Media -- Technology -- Creativity -- Building the renaissance organization -- How delta got its groove back -- Convergence catalysts -- Media -- How the fickle consumer uses media -- The upfronts -- Just because it?s digital doesn?t mean it?s fast -- Imagining brands as publishers -- Convergence catalysts -- Ubiquitous computing -- What is ubiquitous computing? -- The home, connected -- The self, quantified -- How business can respond -- Convergence catalysts -- The cloud -- Grasping the cloud -- From EC2 to the royal wedding -- Fast, cheap and in control -- A tsunami of data -- Clouding the cloud issue -- Convergence catalysts.
330   $aThe leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world''s largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their first-hand experience working closely with global brands-including AXE, Intel, Samsung, and Kellogg-to
606   $aBusiness
606   $aMarketing
606   $aTechnological innovations
615  0$aBusiness.
615  0$aMarketing.
615  0$aTechnological innovations.
676   $a658.4/062
700   $aLord$b Bob$f1963-$01612732
701   $aVelez$b Ray$f1960-$01612733
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910824995603321
996   $aConverge$93941695
997   $aUNINA