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010   $a1-281-25175-5
010   $a9786611251758
010   $a1-84787-110-0
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035   $a(OCoLC)437202991
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100   $a20120405d2005      fy|         0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aWriting marketing $eliterary lessons from academic authorities /$fStephen Brown
205   $a1st ed.
210   $aLondon $cSAGE$d2005
215   $a1 online resource (265 p.)
300   $aDescription based upon print version of record.
311   $a1-4462-1182-7 
311   $a1-4129-0266-5 
320   $aIncludes bibliographical references and index.
327   $aCover; Contents; 1 The ABCs of Writing Marketing; 2 The Antinomies of Theodore Levitt; 3 The Spectres of Philip Kotler; 4 The Deconstruction of Shelby D. Hunt; 5 The Biopoetics of Wroe Alderson; 6 The Anxieties of Morris Holbrook; 7 The 3Rs of Marketing Writing; The Appendix of Stephen Brown; The Endnotes of the Exercise; Index
330 8 $aMarketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word.
606   $aBusiness writing
606   $aMarketing
615  0$aBusiness writing.
615  0$aMarketing.
676   $a808.066658
700   $aBrown$b Stephen$f1955 March 23-$0117558
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910824832003321
996   $aWriting marketing$94057171
997   $aUNINA