LEADER 03675nam 2200625Ia 450 001 9910824705303321 005 20200520144314.0 010 $a1-282-56243-6 010 $a9786612562433 010 $a0-8135-4922-1 024 7 $a10.36019/9780813549224 035 $a(CKB)2560000000014676 035 $a(EBL)868537 035 $a(OCoLC)642200649 035 $a(SSID)ssj0000412946 035 $a(PQKBManifestationID)11306658 035 $a(PQKBTitleCode)TC0000412946 035 $a(PQKBWorkID)10370433 035 $a(PQKB)10877862 035 $a(MiAaPQ)EBC868537 035 $a(MdBmJHUP)muse8032 035 $a(DE-B1597)529147 035 $a(DE-B1597)9780813549224 035 $a(Au-PeEL)EBL868537 035 $a(CaPaEBR)ebr10386159 035 $a(CaONFJC)MIL256243 035 $a(EXLCZ)992560000000014676 100 $a20090526d2010 uy 0 101 0 $aeng 135 $aur|||||||nn|n 181 $ctxt 182 $cc 183 $acr 200 10$aBlack dogs and blue words $edepression and gender in the age of self-care /$fKimberly K. Emmons 205 $a1st ed. 210 $aNew Brunswick, NJ $cRutgers University Press$dc2010 215 $a1 online resource (228 p.) 300 $aDescription based upon print version of record. 311 $a0-8135-4720-2 320 $aIncludes bibliographical references and index. 327 $tFrontmatter --$tContents --$tList of Illustrations and Tables --$tAcknowledgments --$tIntroduction: Depression and Gender in the Age of Self-Care --$t1. Depression, a Rhetorical Illness --$t2. Articulate Depression: The Discursive Legacy of Biological Psychiatry --$t3. Strategic Imprecision and the Self-Doctoring Drive --$t4. Isolating Words: Metaphors That Shape Depression's Identities --$t5. Telling Stories of Depression: Models for the Gendered Self --$t6. Diagnostic Genres and the Reconfiguring of Medical Expertise --$tConclusion: Toward a Rhetorical Care of the Self --$tNotes --$tIndex --$tAbout the Author 330 $aHis "black dog"--that was how Winston Churchill referred to his own depression. Today, individuals with feelings of sadness and irritability are encouraged to "talk to your doctor." These have become buzz words in the aggressive promotion of wonder-drug cures since 1997, when the Food and Drug Administration changed its guidelines for the marketing of prescription pharmaceuticals. Black Dogs and Blue Words analyzes the rhetoric surrounding depression. Kimberly K. Emmons maintains that the techniques and language of depression marketing strategies--vague words such as "worry," "irritability," and "loss of interest"--target women and young girls and encourage self-diagnosis and self-medication. Further, depression narratives and other texts encode a series of gendered messages about health and illness. As depression and other forms of mental illness move from the medical-professional sphere into that of the consumer-public, the boundary at which distress becomes disease grows ever more encompassing, the need for remediation and treatment increasingly warranted. Black Dogs and Blue Words demonstrates the need for rhetorical reading strategies as one response to these expanding and gendered illness definitions. 606 $aDepression in women 606 $aMental illness in mass media 615 0$aDepression in women. 615 0$aMental illness in mass media. 676 $a616.85/270082 700 $aEmmons$b Kimberly$f1972-$01623636 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910824705303321 996 $aBlack dogs and blue words$93958150 997 $aUNINA