LEADER 03629nam  2200709 a 450 
001 9910824655003321
005 20200520144314.0
010   $a1-282-84889-5
010   $a9786612848896
010   $a93-5043-936-0
010   $a1-4416-7862-X
035   $a(CKB)2560000000051178
035   $a(EBL)588084
035   $a(OCoLC)721193881
035   $a(SSID)ssj0000672410
035   $a(PQKBManifestationID)11931754
035   $a(PQKBTitleCode)TC0000672410
035   $a(PQKBWorkID)10634014
035   $a(PQKB)10624525
035   $a(SSID)ssj0001410048
035   $a(PQKBManifestationID)11900196
035   $a(PQKBTitleCode)TC0001410048
035   $a(PQKBWorkID)11359994
035   $a(PQKB)11061219
035   $a(SSID)ssj0000672409
035   $a(PQKBManifestationID)11384704
035   $a(PQKBTitleCode)TC0000672409
035   $a(PQKBWorkID)10635517
035   $a(PQKB)11221241
035   $a(MiAaPQ)EBC588084
035   $a(Au-PeEL)EBL588084
035   $a(CaPaEBR)ebr10416380
035   $a(EXLCZ)992560000000051178
100   $a20110218d2010      uy         0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 00$aEncyclopaedia of mass media$hVol. I /$fedited by M.A. Khan
205   $a1st ed.
210   $aMumbai [India] $cHimalaya Books Pvt. Ltd.$d2010
215   $a1 online resource (1065 p.)
225 0 $aEncyclopaedia of mass media
300   $aIncludes index.
311   $a93-5024-523-X 
320   $aIncludes bibliographical references (p. [351]-362).
327   $aVol 1 COVER; Contents; Introduction; Historical Background; Fast Progress; Role in Revolution; Freedom Movement; Nationalists in Polity; Advocates of Freedom; Liberty and Obligations; Champions of Nationalism; The Great Pioneer; Double Effect; Newspapers after Independence; Rising to Occasion; Various Dimensions; New Trends; Future View; Apex Office; Press Council's Role; Bibliography; Vol 2 COVER; Contents; Genesis of News; Theory of News; Making News; Presentation of News; Progress of News; Communicating News; Importance of News; Methods of Writing; Writing with Creativity; Feature Writing
327   $aWriting for MagazinesPurposeful Writing; Formal Presentation; Printing Technology; Process of Printing; Bibliography; Vol 3 COVER; Contents; Revolution in Information; Development of Electronic Media; Growth and Progress; Technological Progress; Technological Importance; Functional Technology; Role of Internet; Functioning of Television; Method of Telecasting; Role of Television; Radio Broadcasts; Importance of Celluloid; Bibliography
330   $aIn modern times, Mass Media is one of the most vital sectors in any society or economy. Mass media can be used for various purposes, like `advocacy1 for both business and social concerns. Enrichment and education - traditionally through performances like acting, music, and sports along with reading and Public Service announcements. Another aspect of Mass Media is mainstream media, which implies ability to transmit tacit knowledge,with a bias - political or otherwise, - towards favouring a certain individual outcome or resolution of an event. This view of central media can be contrasted with la
517 3 $aEncyclopedia of mass media
606   $aMass media$vEncyclopedias
615  0$aMass media
676   $a302.2303
701   $aKhan$b M. A$01671078
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910824655003321
996   $aEncyclopaedia of mass media$94033369
997   $aUNINA