LEADER 02357nam 22005772 450 001 9910460333803321 005 20151002020706.0 010 $a0-7486-7178-1 010 $a1-283-02109-9 010 $a9786613021090 010 $a0-7486-4450-4 035 $a(CKB)2670000000067083 035 $a(EBL)647701 035 $a(OCoLC)700706413 035 $a(SSID)ssj0000468366 035 $a(PQKBManifestationID)11287071 035 $a(PQKBTitleCode)TC0000468366 035 $a(PQKBWorkID)10497718 035 $a(PQKB)11697505 035 $a(UkCbUP)CR9780748644506 035 $a(StDuBDS)EDZ0000092850 035 $a(MiAaPQ)EBC647701 035 $a(Au-PeEL)EBL647701 035 $a(CaPaEBR)ebr10442260 035 $a(CaONFJC)MIL302109 035 $a(EXLCZ)992670000000067083 100 $a20120514d2010|||| uy| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aDerrida and hospitality $etheory and practice /$fJudith Still$b[electronic resource] 210 1$aEdinburgh :$cEdinburgh University Press,$d2010. 215 $a1 online resource (vii, 294 pages) $cdigital, PDF file(s) 300 $aTitle from publisher's bibliographic system (viewed on 02 Oct 2015). 311 $a0-7486-4027-4 320 $aIncludes bibliographical references and index. 327 $tIntroduction to the question of hospitality : ethics and politics --$tPatriarchs and their women, some inaugural intertexts of hospitality : the Odyssey, Abraham, Lot and the Levite of Ephraim --$tFriendship and sexual difference : hospitality from brotherhood to motherhood and beyond --$tFrenchalgeria, (not) asking for a name, naming, calling by name in tales of Algerians --$tThe dangers of hospitality : the French state, cultural difference and gods --$tAnimals and what is human -- Concluding around hospitality. 330 $aThe first full-length study of hospitality in the writings of Jacques Derrida. 517 3 $aDerrida & Hospitality 606 $aHospitality$xPhilosophy 615 0$aHospitality$xPhilosophy. 676 $a194 700 $aStill$b Judith$f1958-$0610751 801 0$bUkCbUP 801 1$bUkCbUP 906 $aBOOK 912 $a9910460333803321 996 $aDerrida and hospitality$92480609 997 $aUNINA LEADER 03343nam 2200637Ia 450 001 9910824599803321 005 20200520144314.0 010 $a1-119-20587-5 010 $a1-283-37173-1 010 $a9786613371737 010 $a0-470-67016-9 035 $a(CKB)3400000000021987 035 $a(EBL)706779 035 $a(OCoLC)755982651 035 $a(SSID)ssj0000538924 035 $a(PQKBManifestationID)11327083 035 $a(PQKBTitleCode)TC0000538924 035 $a(PQKBWorkID)10560181 035 $a(PQKB)11438123 035 $a(MiAaPQ)EBC706779 035 $a(Au-PeEL)EBL706779 035 $a(CaPaEBR)ebr10510522 035 $a(CaONFJC)MIL337173 035 $a(EXLCZ)993400000000021987 100 $a20101202d2011 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMarketing plans $ehow to prepare them, how to use them /$fMalcolm McDonald, Hugh Wilson 205 $a7th ed. 210 $aChichester, West Sussex, U.K. $cWiley$d2011 215 $a1 online resource (591 p.) 300 $aDescription based upon print version of record. 311 $a0-470-66997-7 320 $aIncludes bibliographical references and index. 327 $aMarketing Plans: How to Prepare Them, How to Use Them; Contents; Preface and acknowledgements; How to use this book to achieve the best results; Learning features; Tutor's guide; An important note to the reader from the authors; Chapter 1: Understanding the Marketing Process; Chapter 2: The Marketing Planning Process: 1 The Main Steps; Chapter 3: The Marketing Planning Process: 2 Removing the Myths; Chapter 4: Completing the Marketing Audit: 1 The Customer and Market Audit; Chapter 5: Completing the Marketing Audit: 2 The Product Audit; Chapter 6: Setting Marketing Objectives and Strategies 327 $aChapter 7: The Integrated Marketing Communications PlanChapter 8: The Sales Plan; Chapter 9: The Pricing Plan; Chapter 10: The Multichannel Plan: The Route to Market; Chapter 11: The Customer Relationship Management Plan; Chapter 12: Implementation Issues in Marketing Planning; Chapter 13: Measuring the Effectiveness of Marketing Planning; Chapter 14: A Step-by-Step Marketing Planning System; Index 330 $aNow in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and 606 $aMarketing$xManagement 606 $aMarketing$xPlanning 615 0$aMarketing$xManagement. 615 0$aMarketing$xPlanning. 676 $a658.8/02 676 $a658.802 686 $aBUS058000$2bisacsh 700 $aMcDonald$b Malcolm$0117340 701 $aWilson$b Hugh$f1962-$01611043 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910824599803321 996 $aMarketing plans$93939065 997 $aUNINA