LEADER 01236nam 2200385 450 001 9910824408103321 005 20230126220928.0 010 $a0-578-47002-0 035 $a(CKB)4100000007814661 035 $a(MiAaPQ)EBC5731640 035 $a(EXLCZ)994100000007814661 100 $a20190401d2019 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMarketing scales handbook$iMulti-item measures for consumer insight research$hVolume 10 /$fGordon C. Bruner II 210 1$aForth Worth, Texas USA :$cGCBII Productions, LLC,$d[2019] 210 4$dİ2019 215 $a1 online resource (552 pages) 311 $a1-7962-2699-8 606 $aMarketing research$xStatistical methods$vHandbooks, manuals, etc 606 $aScaling (Social sciences)$vHandbooks, manuals, etc 615 0$aMarketing research$xStatistical methods 615 0$aScaling (Social sciences) 676 $a658.827 700 $aBruner$b Gordon C.$cII,$0116191 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910824408103321 996 $aMarketing scales handbook$9418449 997 $aUNINA