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200 14$aThe art of war for small business $edefeat the competition and dominate the market with the masterful strategies of Sun Tzu /$fBecky Sheetz-Runkle
205   $a1st edition
210  1$aNew York :$cAMACOM,$d2014.
210  4$dİ2014
215   $a1 online resource (255 p.)
300   $aDescription based upon print version of record.
311   $a0-8144-3381-2 
320   $aIncludes bibliographical references and index.
327   $aCover; Contents; Acknowledgments; Introduction; PART 1-SEIZE THE ADVANTAGE WITH SUN TZU; 1. About Sun Tzu and The Art of War; 2. The Power of Applying The Art of War for Small Business; PART 2-UNDERSTANDING: ESSENTIAL SUN TZU; 3. Understand Yourself; 4. Understand the Enemy; 5. Understand the Market; 6. Sun Tzu for Customers and Business Alliances; PART 3-PRINCIPLES FOR THE BATTLEFIELD; 7. Embody the General; 8. Perseverance; 9. Focus; 10. Unity; PART 4-ADVANCED SUN TZU: STRATEGY FOR YOUR SMALL BUSINESS; 11. Maneuvering; 12. Adaptation; 13. Spirit; 14. Deception
327   $a15. Sun Tzu and the Future of Your BusinessAppendix: Key Sun Tzu Passages for Small Business; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; About the Author; Free Sample Chapter from Do It! Marketing
330   $aWritten in China more than 2,000 years ago, The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent...for their very survival. The Art of War
606   $aSmall business$xManagement
606   $aStrategic planning
606   $aLeadership
615  0$aSmall business$xManagement.
615  0$aStrategic planning.
615  0$aLeadership.
676   $a658.4/012 |2 23
700   $aSheetz-Runkle$b Becky$01711835
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801  1$bMiAaPQ
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906   $aBOOK
912   $a9910824342503321
996   $aThe art of war for small business$94103447
997   $aUNINA