LEADER 03675nam  2200685 a 450 
001 9910824296303321
005 20200520144314.0
010   $a1-64287-558-9
010   $a1-282-80368-9
010   $a9786612803680
010   $a93-5044-096-2
010   $a1-4416-8717-3
010   $a600-00-2803-2
035   $a(CKB)2670000000035947
035   $a(EBL)618204
035   $a(OCoLC)784881221
035   $a(SSID)ssj0000671784
035   $a(PQKBManifestationID)11402267
035   $a(PQKBTitleCode)TC0000671784
035   $a(PQKBWorkID)10632911
035   $a(PQKB)11336331
035   $a(MiAaPQ)EBC3011156
035   $a(MiAaPQ)EBC618204
035   $a(Au-PeEL)EBL3011156
035   $a(CaPaEBR)ebr10415289
035   $a(OCoLC)940439807
035   $a(Au-PeEL)EBL618204
035   $a(EXLCZ)992670000000035947
100   $a20101007d2008      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aAdvertising, sales and promotion management /$fS.A. Chunwalla
205   $aRev. ed.
210   $aMumbai [India] $cHimalaya Pub. House$d2008
215   $a1 online resource (529 p.)
300   $aDescription based upon print version of record.
311   $a81-8488-163-0 
320   $aIncludes bibliographical references.
327   $aCOVER; CONTENTS; BASIC CONCEPTS OF PROMOTION AND COMMUNICATION; FUNDAMENTALS OF ADVERTISING; ADVERTISING RESEARCH; MARKETING AND ADVERTISING PLANNING; ADVERTISING AGENCY; MARKET ANALYSIS: SEGMENTATION AND TARGETING; CREATIVITY, CREATIVE STRATEGY AND COPYWRITING; ART DIRECTION; MEDIA PLANNING; PRINT MEDIA; ELECTRONIC MEDIA: TV-THE NEW GOLDEN GOOSE; ELECTRONIC MEDIA: RADIO; OUTDOOR AND TRANSIT MEDIA; MEDIA OF THE NEW MILLENNIUM-INTERNET; ADVERTISING REGULATION; WORD OF MOUTH ADVERTISING; DIRECT MARKETING; SALES PROMOTION; PUBLIC RELATIONS; NATURE AND SCOPE OF SALES MANAGEMENT
327   $aSALES MANAGEMENT, PERSONAL SELLING AND SALESMANSHIPPERSONAL SELLING OBJECTIVES; SALES - RELATED MARKETING POLICIES; PERSONAL SELLING STRATEGY; THE JOB OF A SALES MANAGER; SALES ORGANISATION; PERSONNEL MANAGEMENT IN THE SELLING FIELD; RECRUITING SALES PERSONNEL; SELECTING SALES PERSONNEL; SALES TRAINING; EXECUTION AND EVALUATION OF SALES TRAINING PROGRAMMES; MOTIVATION AND MORALE OF SALES PERSONS; COMPENSATING SALES PERSONS; MANAGEMENT OF SALES EXPENSES; SALES MEETINGS AND SALES CONTESTS; CONTROLLING SALES PEOPLE - EVALUATION AND SUPERVISION; SALES BUDGET; SALES QUOTAS; SALES TERRITORIES
327   $aSALES CONTROL AND COST ANALYSISCASE STUDIES
330   $aBetween the covers, the book discusses the entire marketing communication package consisting of advertising, publicity, public relations, direct marketing and sales promotion. Apart from mass communication, person-to-person communication in the form of personal selling is also covered in sufficient details. The role of media and media planning has been elaborated. The working of advertising agencies too has been covered. Advertising copywriting both for print media and electronic media has been discussed. In short, this book is a very useful companion for those interested in advertising, commu
606   $aAdvertising
606   $aSelling
606   $aSales promotion$xManagement
615  0$aAdvertising.
615  0$aSelling.
615  0$aSales promotion$xManagement.
676   $a659.1
700   $aChunawalla$b S. A$01599828
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910824296303321
996   $aAdvertising, sales and promotion management$94000656
997   $aUNINA