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100   $a20000815d2006      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aRole of business in public diplomacy /$fMichael Goodman
205   $a1st ed.
210   $aBradford, England $cEmerald Group Publishing$dc2006
215   $a1 online resource (56 p.)
225 0 $aJournal of Business Strategy ;$vv.27, no. 3
300   $aDescription based upon print version of record.
311   $a1-84663-004-5 
327   $aCover; contents; Editor's note; The role of business in public diplomacy; Rebuilding brand America: corporate America's role; Public diplomacy practitioners: a changing cast of characters; The shifting subtleties of ''special'': differences in US and UK approaches to public diplomacy in business; Businesses for Middle East peace-building: a framework for engagement; How to help your country while traveling for your company; Public diplomacy and global business; The global employee volunteer: a corporate program for giving back
330   $aDiplomacy has assembled an outstanding roster of experts in the field.  A close reading of the articles reveals that they don't always agree on the role of business or even on the definition of public diplomacy.  Is it propaganda, public relations, public affairs, a combination of these, or yet something different?  The contributors come from academia, business, and non-profit entities, both in the United States and Europe and perhaps their views of the proper role of business are shaped by their affiliations.  
410  0$aVolume 27, Issue 3
606   $aDiplomacy
606   $aBusiness
615  0$aDiplomacy.
615  0$aBusiness.
676   $a658.4/08
701   $aGoodman$b Michael$012528
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801  1$bMiAaPQ
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