LEADER 03035nam 2200505 450 001 9910823996003321 005 20230116081417.0 010 $a0-300-23182-2 024 7 $a10.12987/9780300231823 035 $a(CKB)4100000005464014 035 $a(MiAaPQ)EBC5484513 035 $a(DE-B1597)536074 035 $a(OCoLC)1125187022 035 $a(DE-B1597)9780300231823 035 $a(MiAaPQ)EBC7022716 035 $a(Au-PeEL)EBL7022716 035 $a(EXLCZ)994100000005464014 100 $a20230116d2018 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aCopycats & contrarians $ewhy we follow others ... and when we don't /$fMichelle Baddeley 210 1$aNew Haven ;$aLondon :$cYale University Press,$d[2018] 210 4$dİ2018 215 $a1 online resource (323 pages) 311 0 $a0-300-22022-7 320 $aIncludes bibliographical references (pages 267-298) and index. 327 $tFront matter --$tContents --$tIntroduction --$t1. Clever copying --$t2. Mob psychology --$t3. Herding on the brain --$t4. Animal herds --$t5. Mavericks --$t6. Entrepreneurs versus speculators --$t7. Herding experts --$t8. Following the leader --$tConclusion. COPYCATS VERSUS CONTRARIANS --$tEndnotes --$tFurther reading --$tAcknowledgements --$tIllustration credits --$tIndex 330 $aA multidisciplinary exploration of our human inclination to herd and why our instinct to copy others can be dangerous in today's interlinked world Rioting teenagers, tumbling stock markets, and the spread of religious terrorism appear to have little in common, but all are driven by the same basic instincts: the tendency to herd, follow, and imitate others. In today's interconnected world, group choices all too often seem maladaptive. With unprecedented speed, information flashes across the globe and drives rapid shifts in group opinion. Adverse results can include speculative economic bubbles, irrational denigration of scientists and other experts, seismic political reversals, and more. Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs. nonrational and cognitive vs. emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world. 517 3 $aCopycats and contrarians 606 $aCollective behavior 606 $aConsumer behavior 615 0$aCollective behavior. 615 0$aConsumer behavior. 676 $a302.35 700 $aBaddeley$b Michelle$f1965-$0149164 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910823996003321 996 $aCopycats & contrarians$94062628 997 $aUNINA