LEADER 03752nam 2200613 450 001 9910823908403321 005 20240110012119.0 010 $a1-4875-3447-7 010 $a1-4875-3446-9 024 7 $a10.3138/9781487534462 035 $a(MiAaPQ)EBC6746052 035 $a(CaONFJC)cis063068537 035 $a(CKB)5460000000023823 035 $a(Au-PeEL)EBL6746052 035 $a(OCoLC)1276854805 035 $a(DE-B1597)612951 035 $a(DE-B1597)9781487534462 035 $a(OCoLC)1259368480 035 $a(MdBmJHUP)musev2_108931 035 $a(EXLCZ)995460000000023823 100 $a20240110d2021 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aIn the Kingdom of Shoes $eBata, Zli?n, Globalization, 1894-1945 /$fZachary Austin Doleshal 205 $aFirst edition. 210 1$aToronto, Ontario :$cUniversity of Toronto Press,$d[2021] 210 4$dİ2021 215 $a1 online resource 311 $a1-4875-2444-7 327 $tFrontmatter --$tContents --$tList of Illustrations --$tAcknowledgments --$tAbbreviations and Terms --$tIntroduction --$t1 "A New Fixed Existence": The Modernization of Zli?n --$t2 "Time Es Money": The Americanization of the Dr?evnice Valley, 1914-1923 --$t3 "An End to Politics," 1923-1926 --$t4 "Speak Briefly": Rationalization and Everyday Life, 1926-1932 --$t5 "Half the World Is Barefoot": The Globalization of the Bat'a System, 1931-1937 --$t6 "The Path of Perfection": Engineering the Batovci for an Uncertain World, 1933-1938 --$t7 "Everyone Gives Their Soul to Their Country," 1937-1939 --$t8 "Not a Nazi, but More or Less a Fool," 1939-1945 --$tConclusion --$tNotes --$tBibliography --$tIndex 330 $a"One of the world's largest sellers of footwear, the Bata Company of Zli?n, Moravia, has a remarkable history that touches on crucial aspects of what made the world modern. In the twilight of the Habsburg Empire, it Americanized its production model while also trying to Americanize its workforce. In the chaos of postwar Czechoslovakia, it promised a technocratic form of governance. During the Roaring Twenties, Bata became synonymous with rationalization across Europe and thus a flashpoint for a continent-wide debate. In the Great Depression, Bata globalized when others contracted, and in doing so, became the first shoe company to unlock the potential of globalization. As Bata expanded worldwide, it became an example of corporate national indifference, where company personnel were trained to be able to slip into and out of national identifications with ease. Such indifference, however, was seriously challenged by the geopolitical crisis of the 1930s. Bata management turned nationalist, even fascist, on the cusp of the Second World War."--$cProvided by publisher. 606 $aFootwear industry$zCzech Republic$zZli?n$xHistory$y20th century 606 $aCompany towns$zCzech Republic$zZli?n$xHistory$y20th century 606 $aLabor and globalization$zCzech Republic$xHistory$y20th century 606 $aWorld War, 1939-1945$zCzechoslovakia 606 $aCorporate culture$zCzech Republic$zZli?n$xHistory$y20th century 615 0$aFootwear industry$xHistory 615 0$aCompany towns$xHistory 615 0$aLabor and globalization$xHistory 615 0$aWorld War, 1939-1945 615 0$aCorporate culture$xHistory 676 $a338.4/768530943725 686 $acci1icc$2lacc 700 $aDoleshal$b Zachary Austin$01627865 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910823908403321 996 $aIn the Kingdom of Shoes$93964665 997 $aUNINA