LEADER 02569nam 2200601 a 450 001 9910813749503321 005 20240516083918.0 010 $a1-282-76385-7 010 $a9786612763854 010 $a981-4313-35-1 035 $a(CKB)2490000000001916 035 $a(EBL)731364 035 $a(OCoLC)694144275 035 $a(SSID)ssj0000439444 035 $a(PQKBManifestationID)11332227 035 $a(PQKBTitleCode)TC0000439444 035 $a(PQKBWorkID)10464073 035 $a(PQKB)10993245 035 $a(MiAaPQ)EBC731364 035 $a(WSP)00001020 035 $a(Au-PeEL)EBL731364 035 $a(CaPaEBR)ebr10422417 035 $a(CaONFJC)MIL276385 035 $a(EXLCZ)992490000000001916 100 $a20101026d2010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aMathematical applications and modelling $eyearbook 2010, association of mathematics educators /$fBerinderjeet Kaur, Jaguthsing Dindyal, editors 205 $a1st ed. 210 $aSingapore $cWorld Scientific$d2010 215 $a1 online resource (351 p.) 300 $aDescription based upon print version of record. 311 $a981-4313-34-3 311 $a981-4313-33-5 320 $aIncludes bibliographical references. 327 $apt. 1. Introduction -- pt. 2. Applications and modelling in primary school -- pt. 3. Applications and modelling in secondary school -- pt. 4. Conclusion. 330 $aMathematical Applications and Modelling is the second in the series of the yearbooks of the Association of Mathematics Educators in Singapore. The book is unique as it addresses a focused theme on mathematics education. The objective is to illustrate the diversity within the theme and present research that translates into classroom pedagogies.The book, comprising of 17 chapters, illuminates how application and modelling tasks may help develop the capacity of students to use mathematics in their present and future lives. Several renowned international researchers in the field of mathematical mo 606 $aMathematics$xStudy and teaching 615 0$aMathematics$xStudy and teaching. 676 $a510.7 701 $aKaur$b Berinderjeet$01708604 701 $aDindyal$b Jaguthsing$01708605 712 02$aAssociation of Mathematics Educators (Singapore). 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910813749503321 996 $aMathematical applications and modelling$94097754 997 $aUNINA LEADER 02854nam 2200637 a 450 001 9910823679803321 005 20240416223259.0 010 $a0-7619-6850-4 010 $a1-4462-3230-1 010 $a1-281-25102-X 010 $a9786611251024 010 $a1-84787-623-4 035 $a(CKB)1000000000402101 035 $a(EBL)334470 035 $a(OCoLC)476142655 035 $a(SSID)ssj0000198024 035 $a(PQKBManifestationID)12012049 035 $a(PQKBTitleCode)TC0000198024 035 $a(PQKBWorkID)10170802 035 $a(PQKB)10040313 035 $a(MiAaPQ)EBC334470 035 $a(OCoLC)291217637 035 $a(StDuBDS)EDZ0000064210 035 $a(Au-PeEL)EBL334470 035 $a(CaPaEBR)ebr10218069 035 $a(CaONFJC)MIL125102 035 $a(OCoLC)46332306 035 $a(FINmELB)ELB142077 035 $a(EXLCZ)991000000000402101 100 $a20120327d2001 fy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMarketing $ethe retro revolution /$fStephen Brown 205 $a1st ed. 210 $aLondon $cSAGE$dc2001 215 $a1 online resource (x, 262 p.) $cill 300 $aDescription based upon print version of record. 311 $a1-4462-2028-1 311 $a0-7619-6851-2 320 $aIncludes bibliographical references and index. 327 $aCover; Contents; Recuperating Marketing: On Commencing a Course of Retro Shock Treatment; INTRODUCTION - LOOKING BACK TO SEE AHEAD; 1 Remembering Marketing: The Future is History; PART I PUTTING THE `CON' INTO CONCEPT; 2 Reviewing Marketing: The Defective Vision of Theodore Levitt; 3 Redeeming Marketing: The Spiritual Side of Trade; 4 Reconfiguring Marketing: The Greatest Sham on Earth; PART II DOWNSIZING STRATEGY; 5 Repositioning Marketing: Ballyhoo's Who; 6 Representing Marketing: The Secret of the Black Magic Box; 7 Replanning Marketing: If Ever a Whiz of a Swiz There Was 327 $aPART III FIXING THE MIX8 Replacing Marketing: Reading Retroscapes; 9 Rebranding Marketing: Yes, We Have No Bananaburgers; 10 Revolting Marketing: Gross is Good!; CONCLUSION - TRAPPING THE SUBSTANCE; 11 Rejuvenating Marketing: The Big Tease; Rewriting Marketing: Pedagogic Appendix; Reciting Marketing: Notes and References; Index 330 8 $aThis text explores the current trend in marketing to draw on its past, whether with retro-products like the neo-Beetle retro-scapes, such as Niketown, or retro-advertising campaigns which make the most of the advertiser's heritage. 606 $aMarketing 615 0$aMarketing. 676 $a658.8 700 $aBrown$b Stephen$f1955 March 23-$0117558 801 0$bStDuBDS 801 1$bStDuBDS 906 $aBOOK 912 $a9910823679803321 996 $aMarketing$94013274 997 $aUNINA