LEADER 02460nam 2200445In 450 001 9910823672403321 005 20230418123434.0 010 $a1-78635-289-3 035 $a(CKB)3710000000929814 035 $a(MiAaPQ)EBC4717082 035 $a(UtOrBLW)ovld002108120 035 $a(EXLCZ)993710000000929814 100 $a20170605d2016 uy 0 101 0 $aeng 135 $aurun||||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 04$aThe handbook of managing and marketing tourism experiences /$fedited by Marios Sotiriadis, Dogan Gursoy 205 $aFirst edition. 210 1$aBingley, England :$cEmerald,$d2016. 210 4$dİ2016 215 $a1 online resource (579 pages) 311 $a1-78635-290-7 320 $aIncludes bibliographical references and index. 330 $aThe planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. It has the following specific objectives: first to analyse the main issues and challenges related to tourism experience management and marketing; second, to present and discuss adequate analytical frameworks and tools; third to explore the adoption and implementation of approaches to managing and marketing experiences in various tourism contexts and industries; and finally to present and discuss case studies illustrating approaches adopted, methods implemented and best practices in addressing related issues. The book concludes by providing strategic management and marketing implications and recommendations for tourism businesses and destinations to enable them to successfully create, manage, market and evaluate tourism experiences. 606 $aTourism 606 $aBusiness & Economics$xIndustries$xHospitality, Travel & Tourism$2bisacsh 606 $aTourism industry$2bicssc 615 0$aTourism. 615 7$aBusiness & Economics$xIndustries$xHospitality, Travel & Tourism. 615 7$aTourism industry. 676 $a910.688 702 $aSotiriadis$b Marios 702 $aGursoy$b Dogan 801 0$bUtOrBLW 906 $aBOOK 912 $a9910823672403321 996 $aThe handbook of managing and marketing tourism experiences$94013204 997 $aUNINA