LEADER 03942nam 2200613 450 001 9910823296403321 005 20230126215437.0 010 $a1-119-27446-X 010 $a1-119-27444-3 035 $a(CKB)3710000000746000 035 $a(SSID)ssj0001692487 035 $a(PQKBManifestationID)16545243 035 $a(PQKBTitleCode)TC0001692487 035 $a(PQKBWorkID)15029211 035 $a(PQKB)25090623 035 $a(MiAaPQ)EBC4585276 035 $a(Au-PeEL)EBL4585276 035 $a(CaPaEBR)ebr11234258 035 $a(CaONFJC)MIL938419 035 $a(OCoLC)953458691 035 $a(EXLCZ)993710000000746000 100 $a20160802h20162016 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBuild your reputation $egrow your personal brand for career and business success /$fRob Brown 210 1$aWest Sussex, England :$cWiley,$d2016. 210 4$dİ2016 215 $a1 online resource (271 pages) 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a1-119-27445-1 320 $aIncludes bibliographical references and index. 327 $aMachine generated contents note: Foreword vii Introduction 1 PART ONE: Laying the Foundations 9 1 Why Build Your Reputation? 11 2 Setting The Scene - The Career Game 37 3 Your Reputation Game Plan 57 4 The Networking Blueprint 79 5 The Authority Blueprint 101 PART TWO: The Four Reputational Toolboxes 123 6 Your Profile Toolbox: Visibility 131 7 Your Positioning Toolbox: Authority 155 8 Your Personal Board Toolbox: Network 177 9 Your Professional Toolbox: Performance 209 References 241 Additional Resources 243 About the Author 245 Acknowledgements 247 Index 000. 330 $a"Stop being a well-kept secret and start being the go-to choice Your reputation is what people say about you when you're not there. It's your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Yet too many people leave it to chance. They are a well-kept secret - it's not enough to be the best, you have to be seen to be the best. Build Your Reputation will show you how to master the skills of brand-building to develop a powerful profile and a formidable name. You'll learn how to identify your brand and where it fits into the big picture, and then you'll learn how to become the obvious choice for whatever it is you do. Becoming known isn't a matter of chance, nor is it a matter of luck - it's a practical set of highly coachable skills that anyone can learn. Learn how to build credibility, connect with the right people and make your achievements known. Identify and build your personal brand Position yourself strategically for maximum impact Attract the right relationships and the right attention Become the go-to guru for whatever you do The highest-paid people in any company, industry or profession are not necessarily the most qualified, gifted or best. They're the most popular. They are liked, trusted, recommended, chosen, hired and introduced. Build Your Reputation gives you the inside track to the top, with practical wisdom and strategic advice for building your own brand"--$cProvided by publisher. 330 $a"Conducts training, coaching and speaking to business people in all sectors of industry on networking and building your reputation"--$cProvided by publisher. 606 $aSuccess in business 606 $aReputation 606 $aBranding (Marketing) 606 $aSocial networks 615 0$aSuccess in business. 615 0$aReputation. 615 0$aBranding (Marketing) 615 0$aSocial networks. 676 $a650.1 700 $aBrown$b Robert Hildyard$f1965-$01596995 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910823296403321 996 $aBuild your reputation$93918578 997 $aUNINA