LEADER 03731nam 22006132 450 001 9910823284003321 005 20201202113918.0 010 $a1-64189-218-8 024 7 $a10.1515/9781641892186 035 $a(CKB)4940000000147596 035 $a(MiAaPQ)EBC5979915 035 $a(OCoLC)1159723442 035 $a(MdBmJHUP)muse78421 035 $a(DE-B1597)546341 035 $a(DE-B1597)9781641892186 035 $a(UkCbUP)CR9781641892186 035 $a(OCoLC)1128412727 035 $a(EXLCZ)994940000000147596 100 $a20201011d2019|||| uy| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aCraft beer culture and modern medievalism $ebrewing dissent /$fNoe?lle Phillips$b[electronic resource] 210 1$aAmsterdam :$cAmsterdam University Press,$d2019. 215 $a1 online resource (155 pages) $cdigital, PDF file(s) 225 0 $aCollection Development, Cultural Heritage, and Digital Humanities 300 $aTitle from publisher's bibliographic system (viewed on 20 Nov 2020). 311 $a1-64189-217-X 320 $aIncludes bibliographical references (pages [149]-152) and index. 327 $aFront Cover; Half-title; Series information; Title page; Copyright information; Table of contents; List of Illustrations; Acknowledgements; Chapter 1. Introduction; Medievalism; Medievalism through the Ages; Craft Beer and Medievalism; Chapter 2. Reading Beer in the Middle Ages; Medieval Beer as Culture; Willful Women: Gender and the Commodification of Beer in the Middle Ages; Conclusion: 1516 and All That; Chapter 3. Resistance and Revolution; Beer Production in North America: Corporate Giants and the "Little Guys"; The Meaning of Craft Beer: Identity, Status, Resistance; Chapter 4. Beer Heroes and Monastic MedievalismBeyond Neolocalism; Monastic Medievalism in Craft Breweries: Recovering the Past and Creating Community; Naughty Monks and Funny Friars; Monastic Medievalism and Gender: What about the Women?; Chapter 5. Militant Medievalism; Chapter 6. Pale Ales and White Knights; Seeing Whiteness; White Medievalism; Beer and Race: Dealing with the Discomfort; Brave Men and True: The Entrepreneurial, Warrior Spirit and White Medievalism; Beer and Belonging; Chapter 7. Conclusion; Select Bibliography; Index. 330 $aIn recent years craft beer marketing has increasingly evoked the medieval past in order to appeal to our collective sense of a lost community. This book discusses the desire for the local, the non-corporate, and the pre-modern in the discourse of craft brewing, forming a strong counter-cultural narrative. However, such discourses also reinforce colonial histories of purity and conquest while effacing indigenous voices. This book reveals that craft beer is therefore much more than a delicious adult beverage; its marketing reveals a cultural desire for a past that has disappeared in a world that privileges the present. 410 0$aCollection development, cultural heritage, and digital humanities. 606 $aBeer$zEurope$xHistory$yTo 1500 606 $aBeer$zUnited States$xHistory 606 $aBeer$zCanada$xHistory 606 $aMedievalism 610 $aCraft beer. 610 $abrewing. 610 $acultural appropriation. 610 $amedievalism. 615 0$aBeer$xHistory 615 0$aBeer$xHistory. 615 0$aBeer$xHistory. 615 0$aMedievalism. 676 $a641.23 700 $aPhillips$b Noe?lle$01236715 801 0$bUkCbUP 801 1$bUkCbUP 906 $aBOOK 912 $a9910823284003321 996 $aCraft beer culture and modern medievalism$93923411 997 $aUNINA