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181   $ctxt
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183   $acr
200 10$aBrand new China$b[electronic resource] $eadvertising, media, and commercial culture /$fJing Wang
210   $aCambridge, Mass. $cHarvard University Press$d2008
215   $a1 online resource (xii, 411 p. ) $cill
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a0-674-04708-7 
311   $a0-674-02680-2 
320   $aIncludes bibliographical references (p. 357-392) and index.
327   $aLocal content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.
330   $aOne part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.
606   $aAdvertising$zChina
606   $aMarketing$zChina
606   $aBrand name products$zChina
615  0$aAdvertising
615  0$aMarketing
615  0$aBrand name products
676   $a659.10951
686   $a85.40$2bcl
700   $aWang$b Jing$f1950-$0889590
801  0$bMiAaPQ
801  1$bMiAaPQ
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906   $aBOOK
912   $a9910823269903321
996   $aBrand new China$94061415
997   $aUNINA