LEADER 02731nam  2200649Ia 450 
001 9910823015203321
005 20200520144314.0
010   $a1-281-75799-3
010   $a9786611757991
010   $a0-8144-1069-3
035   $a(CKB)1000000000538227
035   $a(EBL)408763
035   $a(OCoLC)273980523
035   $a(SSID)ssj0000196741
035   $a(PQKBManifestationID)11178746
035   $a(PQKBTitleCode)TC0000196741
035   $a(PQKBWorkID)10153100
035   $a(PQKB)10833068
035   $a(Au-PeEL)EBL408763
035   $a(CaPaEBR)ebr10271768
035   $a(CaONFJC)MIL175799
035   $a(CaSebORM)9780814410691
035   $a(MiAaPQ)EBC408763
035   $a(PPN)170262928
035   $a(EXLCZ)991000000000538227
100   $a20100208d2008      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aManaging brand you$b[electronic resource] $eseven steps to creating your most successful self /$fJerry S. Wilson and Ira Blumenthal
205   $a1st edition
210   $aNew York $cAMACOM/American Management Association$dc2008
215   $a1 online resource (251 p.)
300   $aIncludes bibliographical references.
311   $a0-8144-1068-5 
320   $aIncludes bibliographical references and index.
327   $aCONTENTS; ACKNOWLEDGMENTS; INTRODUCTION: What Branding Can Do for You; CHAPTER 1: Who Am I and How Did I Get Here?: STEP ONE: Do the Brand YOU Audit; CHAPTER 2: What Do I Stand for Today?: STEP TWO: Assess Your Brand YOU Image; CHAPTER 3: What Do I Want to Stand For?: STEP THREE: Determine Your Brand YOU Identity and Essence; CHAPTER 4: I Can Get There from Here!: STEP FOUR: Position Your New Brand YOU; CHAPTER 5: If It's to Be, It's Up to Me!: STEP FIVE: Set Your Brand YOU Goals; CHAPTER 6: I Can Build My Own Personal Roadmap on My Own Terms: STEP SIX: Establish Your Brand YOU Strategies
327   $aCHAPTER 7: I Am Ready to Commit to My Action Plan: STEP SEVEN: Implement, Monitor, and Adjust Your New Brand YOUCOMMENCEMENT; GLOSSARY OF BRANDING TERMS; INDEX; ABOUT THE AUTHORS
330   $aThe ultimate guide that will help readers define themselves, achieve their goals, and make the right kind of lasting impression.
606   $aSuccess
606   $aBranding (Marketing)
615  0$aSuccess.
615  0$aBranding (Marketing)
676   $a650.1
676   $a650.13
676   $a658.1522
700   $aWilson$b Jerry S$052462
701   $aBlumenthal$b Ira$01600422
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910823015203321
996   $aManaging brand you$93923515
997   $aUNINA