LEADER 05321nam 2200649 450 001 9910827663503321 005 20200520144314.0 010 $a0-7303-2226-2 035 $a(CKB)3710000000401965 035 $a(EBL)2031449 035 $a(OCoLC)908075313 035 $a(SSID)ssj0001515671 035 $a(PQKBManifestationID)12590975 035 $a(PQKBTitleCode)TC0001515671 035 $a(PQKBWorkID)11481500 035 $a(PQKB)11754397 035 $a(Au-PeEL)EBL2031449 035 $a(CaPaEBR)ebr11047016 035 $a(CaONFJC)MIL776653 035 $a(OCoLC)903632222 035 $a(CaSebORM)9780730322252 035 $a(MiAaPQ)EBC2031449 035 $a(EXLCZ)993710000000401965 100 $a20150511h20152015 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aSocial media rules of engagement $ewhy your online narrative is the best weapon during a crisis /$fNicole Matejic 205 $a1st edition 210 1$aMilton, Queensland :$cWiley,$d2015. 210 4$dİ2015 215 $a1 online resource (235 p.) 300 $aIncludes index. 311 $a0-7303-2227-0 311 $a0-7303-2225-4 327 $a""Social Media Rules of Engagement""; ""Contents""; ""About the author""; ""Author note""; ""Preface""; ""PART I Rules of engagement""; ""1 Social media crisis communications: a seismic shift in the risk profile""; ""Communications born again, but the fundamentals still apply""; ""Ita???s all about narrative""; ""Optimus Prime: are you conditioning your audience for sales or LOLs?""; ""2 Ready, aim a??? misfire: why you must be social media data savvy""; ""The social media iceberg""; ""From marketeers to info ops: this will blow your pixels off"" 327 $a""The narrative in your numbers: what story is your social data telling you?""""Why social numbers dona???t always add up to Klout, influence, votes, dollars, sales and raving fans""; ""3 The hurt locker: getting inside is easy; escaping an art""; ""The information vacuum: why going AWOL on social media isna???t an option""; ""From battlefield to boardroom a??? the threat posed by information vacuums""; ""Say something! Just not anything a???""; ""Overexposed: why trashing your brand has never been easier""; ""Hashtag horror! Why things go terribly wrong"" 327 $a""4 Mission recon: why knowing your audience is critical to success""""Mission: getting to know your target audience""; ""Recon: pin it, IG it, tumble it a???""; ""Mission: audience segmentation""; ""Psychosocial considerations""; ""Mission: audience sentiment analysis""; ""5 Classified: is your enemy an adversary or an opportunity?""; ""Social warfare: why ita???s not just the militarya???s problem""; ""Brand you: social media jihad collateral damage""; ""Is your organisation at risk?""; ""Where to source information and support for crisis communications planning"" 327 $a""How to communicate during a critical incident or terrorist attack""""Full-spectrum dominance a??? oh and social media""; ""6 Socially transmitted disasters (STDs): The Clap (#PRFail) is now more contagious than ever""; ""Sex Ed 101: the birds, the bees a??? and Snapchat""; ""The Clap: are you at risk?""; ""Organisational and individual apathy""; ""Data blindness""; ""Risk-taking behaviour""; ""Coitus interruptus: not an effective method of Clap control""; ""Practise safe social media a??? ita???s all about using protection""; ""People""; ""Technology""; ""Corporate governance"" 327 $a""Click-jacking a??? not as pleasurable as it sounds""""7 Target acquired: social engineering and what it means for you and your organisation""; ""Stalkerbook a??? I mean Facebook""; ""Socialveillance: who is watching you online and why you should care""; ""Sneaking in that Trojan Horse""; ""The Trojan Horse: epic fail""; ""White collar blue: espionage and hacking is a corporate problem too""; ""8 Social media information operations: much more than military propaganda""; ""Why influence is key to mission success from battlefield to boardroom""; ""The influence equation"" 327 $a""Propaganda in your pocket a??? influence in everyday life"" 330 $aAvoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one-and by understanding and influencing your audience with military precision. This original, engaging, and informative text with case studies from the coalface offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies. Social media has establi 606 $aInternet in public relations 606 $aCrisis management$vCase studies 615 0$aInternet in public relations. 615 0$aCrisis management 676 $a659.202854678 700 $aMatejic$b Nicole$01719164 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910827663503321 996 $aSocial media rules of engagement$94116739 997 $aUNINA LEADER 05783nam 2200757 450 001 9910822996103321 005 20230803201615.0 010 $a0-19-756289-2 010 $a0-19-934459-0 010 $a0-19-934458-2 035 $a(CKB)3710000000076976 035 $a(EBL)1591370 035 $a(SSID)ssj0001080754 035 $a(PQKBManifestationID)12486773 035 $a(PQKBTitleCode)TC0001080754 035 $a(PQKBWorkID)11071428 035 $a(PQKB)11205714 035 $a(MiAaPQ)EBC1591370 035 $a(StDuBDS)EDZ0002341130 035 $a(Au-PeEL)EBL1591370 035 $a(CaPaEBR)ebr10818011 035 $a(CaONFJC)MIL550995 035 $a(OCoLC)865656137 035 $a(EXLCZ)993710000000076976 100 $a20131230d2014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aWhy we need nuclear power $ethe environmental case /$fMichael H. Fox 210 1$aNew York :$cOxford University Press,$d2014. 210 4$dİ2014 215 $a1 online resource (322 p.) 225 1 $aOxford scholarship online 300 $aPreviously issued in print: 2014. 311 $a0-19-934457-4 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $aCover; Why We Need Nuclear Power; Copyright; Dedications; CONTENTS; ACKNOWLEDGMENTS; Introduction; PART ONE Global Warming and Energy Production; 1 Global Climate Change: Real or Myth?; WHAT IS THE DEBATE ABOUT?; The IPCC and International Conventions; The Greenhouse Effect; Skeptical Politicians and Pundits; Skeptical Scientists; HISTORICAL TEMPERATURE AND GREENHOUSE GAS RECORD; The Last 10,000 Years of Climate: The Holocene; RECENT CHANGES IN TEMPERATURE AND CO[sub(2)]; MELTING GLACIERS AND RISING SEAS; MODELS; RESPONSE TO SINGER AND AVERY 327 $aPREDICTIONS OF FUTURE GLOBAL WARMING AND CONSEQUENCESSea Level and Acidifi cation; Global Weirding; 2 Where Our Energy Comes From; A BRIEF HISTORY OF ENERGY; Coal; Oil and Natural Gas; Uranium; HOW MUCH ENERGY DO WE USE AND WHERE DOES IT COME FROM?; World Energy Usage; WHAT CAN BE DONE TO REDUCE OUR CARBON-INTENSIVE ENERGY ECONOMY?; 3 The Good, Bad, and Ugly of Coal and Gas; COAL; Anatomy of a Coal-Fired Plant; Carbon Dioxide Emissions and Other Pollutants; Mining and Health Hazards; How Much Is There?; Carbon Capture and Storage; NATURAL GAS; How Much Is There?; Greenhouse Gas Emissions 327 $aFracking4 The Siren Song of Renewable Energy; SOLAR; Photovoltaic (PV) Solar Power; Concentrated Solar Power (CSP); Solar Heating; Limitations of Solar Power; WIND; Limitations of Wind Power; SUMMARY; 5 Back to the Future: Nuclear Power; ANATOMY OF A REACTOR; ADVANTAGES OF NUCLEAR POWER; Baseload Power; Greenhouse Gas Emission; Location and Footprint; Cost; Subsidies for Nuclear and Renewables; ADVANCED REACTOR TECHNOLOGY; CAN NUCLEAR REPLACE COAL?; ARGUMENTS AGAINST NUCLEAR POWER; PART TWO Radiation and Its Biological Effects; 6 The World of the Atom; WHAT IS RADIATION? 327 $aBLACK BODY RADIATION: THE QUANTUMTHE NUCLEAR ATOM; THE QUANTUM ATOM; THE NUCLEUS; RADIOACTIVITY: DECAY PROCESSES; FISSION; SUMMARY; 7 How Dangerous Is Radiation?; INTERACTIONS OF RADIATION WITH MATTER; Electromagnetic Radiation (Photon) Interactions; Charged Particle Interactions; Neutron Interactions; WHAT IS A DOSE OF RADIATION?; EFFECTS OF RADIATION ON DNA AND CELLS; How Does Radiation Cause Cancer?; WHAT ARE THE RISKS?; Death from Radiation; Cancer from Radiation; Hereditary Effects of Radiation; HOW BAD IS PLUTONIUM?; SUMMARY; 8 What Comes Naturally and Not So Naturally 327 $aNATURAL BACKGROUND RADIATIONCosmic Radiation; Primordial Terrestrial Radiation; MEDICAL EXPOSURE; HOW DANGEROUS IS BACKGROUND RADIATION?; PART THREE The Risks of Nuclear Power; 9 Nuclear Waste; WHAT IS NUCLEAR WASTE?; THE LONG AND THE SHORT OF WASTE STORAGE; YUCCA MOUNTAIN; WASTE ISOLATION PILOT PLANT (WIPP); RECYCLING SPENT NUCLEAR FUEL; MAKING NEW FUEL FROM RECYCLED "WASTE"; SUMMARY; 10 About Those Accidents; THE SCARE, MARCH 16, 1979; THREE MILE ISLAND, MARCH 28, 1979; How the Accident Happened; Consequences of TMI; CHERNOBYL, APRIL 26, 1986; How the Accident Happened 327 $aThe Hazardous Radioisotopes 330 8 $aThe issue of nuclear power has become a polarizing one, especially in light of the increasing need for sustainable energy sources, and events like the 2011 nuclear disaster in Japan. The public has been largely wary and even fearful of a reliance on nuclear power, pointing to the reactor meltdown in Chernobyl or the Three-Mile Island accident as evidence that nuclear power is an unfeasible and dangerous source of energy. In this book, experienced radiation biologist Michael H. Fox replaces the misconceptions about nuclear power with real science, and argues that it may be the best source of energy both for large-scale use and slowing the effects of global warming. 410 0$aOxford scholarship online. 606 $aNuclear energy$xEnvironmental aspects 606 $aGlobal warming$xPrevention 606 $aNuclear industry$xSafety measures 606 $aNuclear industry$xAccidents 606 $aRadioactive waste disposal 615 0$aNuclear energy$xEnvironmental aspects. 615 0$aGlobal warming$xPrevention. 615 0$aNuclear industry$xSafety measures. 615 0$aNuclear industry$xAccidents. 615 0$aRadioactive waste disposal. 676 $a333.792/4 686 $aSCI024000$2bisacsh 700 $aFox$b Michael H$0245497 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910822996103321 996 $aWhy we need nuclear power$94086535 997 $aUNINA