LEADER 04003nam 2200625 450 001 9910822911203321 005 20200520144314.0 010 $a0-8144-3369-3 035 $a(CKB)2670000000528876 035 $a(EBL)1596417 035 $a(SSID)ssj0001131183 035 $a(PQKBManifestationID)12463557 035 $a(PQKBTitleCode)TC0001131183 035 $a(PQKBWorkID)11141931 035 $a(PQKB)10442721 035 $a(Au-PeEL)EBL1596417 035 $a(CaPaEBR)ebr10843699 035 $a(CaONFJC)MIL577537 035 $a(OCoLC)871189951 035 $a(CaSebORM)9780814433683 035 $a(MiAaPQ)EBC1596417 035 $a(EXLCZ)992670000000528876 100 $a20140319h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aSupercommunicator $eexplaining the complicated in a digital age /$fFrank J. Pietrucha 205 $a1st edition 210 1$aNew York :$cAmerican Management Association,$d2014. 210 4$dİ2014 215 $a1 online resource (284 p.) 300 $aIncludes index. 311 $a0-8144-3368-5 320 $aIncludes bibliographical references and index. 327 $aCover; Title Page; Copyright Page; Dedication Page; Table of Contents; Introduction: An Elephant Named Digital Communication; Part I: How Digital Technology is Changing Communication; 1. Deliver Meaning; 2. The Dawn of the Multimedia Age; 3. What is Multimedia?; 4. Digital Media Changes the Way We Experience Information; 5. Finding the Right Medium to Deliver your Content; Part II: Know Thy Audience; 6. Why Smart People Misread their Audiences; 7. Learning about your Audience; 8. Addressing Multiple Audiences; 9. Researching Cultural Issues; Part III: Know Thy Subject 327 $a10. If you are not a Subject Expert . . .11. Advice for Content Experts; Part IV: Simplicity and Clarity; 12. Simplify your Content; 13. But don't Oversimplify; 14. Focus on Clarity; Part V: Guidelines for Effective Communication; 15. Supercommunicator Basic Guidelines; Part VI: Humanize your Communications; 16. Find your Human Voice; 17. Speaking Human . . . Without the Human; 18. It's Story Time!; 19. Testimonials: A Supercommunicator's Win-Win; 20. Case Examples that Make Learning Real; 21. What not to do when Speaking Human; Part VII: Getting an Audience to Care 327 $a22. The Power of Personalization23. Rational Thinking isn't Always the Rational Choice; Part VIII: Building Blocks and Analogies; 24. Building a Path to Comprehension; 25. The Power of Comparison; 26. Analogies in a Professional Setting; Part IX: Visual and Interactive; 27. More than a Garnish; 28. Quality and Integrity in Design; 29. Visuals for Presentations; 30. Let your Audience Explore; 31. Your Role as a Supercommunicator; A Debt of Gratitude; Notes; Index; About the Author; Free Sample Chapter from Lead with a Story; About Amacom 330 $aIn our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Whether you're working in the tech industry, city government, health care, law--almost anywhere--Supercommunicator explains step by step how you can turn complicated concepts into meaningful and compelling messages sure to win hearts, minds, and budgets. 606 $aCommunication of technical information 606 $aCommunication 606 $aBusiness communication 615 0$aCommunication of technical information. 615 0$aCommunication. 615 0$aBusiness communication. 676 $a302.2 700 $aPietrucha$b Frank J.$01712521 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910822911203321 996 $aSupercommunicator$94104769 997 $aUNINA