LEADER 03132oam 2200541 450 001 9910822887903321 005 20231220225118.0 010 $a0-252-04326-X 035 $a(CKB)5590000000000206 035 $a(MiAaPQ)EBC6318022 035 $a(StDuBDS)EDZ0002484645 035 $a(Au-PeEL)EBL6318022 035 $a(OCoLC)1195818781 035 $a(EXLCZ)995590000000000206 100 $a20200826e20212020 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aBefore March Madness $ethe wars for the soul of college basketball /$fKurt Edward Kemper 210 1$aUrbana :$cUniversity of Illinois Press,$d2021. 215 $a1 online resource (xiii, 294 pages) 225 1 $aSport and society 225 1 $aIllinois scholarship online 300 $aPreviously issued in print: 2020. 311 0 $a0-252-05214-5 320 $aIncludes bibliographical references and index. 327 $aCover -- Title Page -- Copyright -- Contents -- Acknowledgments -- Introduction -- 1 Basketball's Civil War: The Struggle for American Basketball (1927-1936) -- 2 Searching for Champions and Finding Enemies: The Rise of Tournament Basketball (1937-1939) -- 3 The Citadel of Home Rule: The Liberal Arts' Failed War against Commercialism (1936-1951) -- 4 Barbarians at the Gate: Basketball, the NAIA, and the Promise of a Small College Revolt (1941-1953) -- 5 Rebels with a Conscience: Race, the NAIA, and College Basketball in Mid-Century America (1939-1953) -- 6 Home Rule's Last Redoubt: Race, the NCAA, and College Basketball in Mid-Century America (1950-1955) -- 7 Defending the Kingdom: The NAIA War and the Division of the NCAA (1955-1957) -- Conclusion -- Notes -- Bibliography -- Index -- Back Cover. 330 8 $aBig money NCAA basketball had its origins in a many-sided conflict of visions and agendas. On one side stood large schools focused on a commercialized game that privileged wins and profits. Opposing them was a tenuous alliance of liberal arts colleges, historically black colleges, and regional state universities, and the competing interests of the NAIA, each with distinct interests of their own. Kurt Edward Kemper tells the story of the clashes that shook college basketball at mid-century-and how the repercussions continue to influence college sports to the present day. 410 0$aSport and society. 410 0$aIllinois scholarship online. 606 $aBasketball$zUnited States$xHistory$y20th century 606 $aBasketball$xEconomic aspects$zUnited States 606 $aCollege sports$zUnited States$xHistory$y20th century 606 $aCollege sports$xEconomic aspects$zUnited States 615 0$aBasketball$xHistory 615 0$aBasketball$xEconomic aspects 615 0$aCollege sports$xHistory 615 0$aCollege sports$xEconomic aspects 676 $a796.323630973 700 $aKemper$b Kurt Edward$01720884 801 0$bStDuBDS 801 1$bStDuBDS 906 $aBOOK 912 $a9910822887903321 996 $aBefore March Madness$94119955 997 $aUNINA