LEADER 02377nam 2200553 450 001 9910822839603321 005 20200520144314.0 010 $a1-55570-867-6 010 $a1-55570-766-1 035 $a(CKB)3710000000126145 035 $a(EBL)1707122 035 $a(OCoLC)881416915 035 $a(SSID)ssj0001226215 035 $a(PQKBManifestationID)12511122 035 $a(PQKBTitleCode)TC0001226215 035 $a(PQKBWorkID)11270549 035 $a(PQKB)10489493 035 $a(MiAaPQ)EBC1707122 035 $a(Au-PeEL)EBL1707122 035 $a(CaPaEBR)ebr10881338 035 $a(PPN)179435957 035 $a(EXLCZ)993710000000126145 100 $a20140618h20132013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBreakthrough branding $epositioning your library to survive and thrive /$fSuzanne Walters and Kent Jackson 210 1$aChicago, Illinois :$cNeal-Schuman,$d2013. 210 4$dİ2013 215 $a1 online resource (218 p.) 300 $aIncludes index. 327 $acontents; list of illustrations; preface; acknowledgments; Section 1: Branding; Chapter 1: What Is a Brand?; Chapter 2: Assessing Your Library Brand; Chapter 3: Developing Your Library Brand; Section 2: Positioning; Chapter 4: Defining a Positioning Strategy; Chapter 5: Understanding Segmentation; Chapter 6: Crafting a Desired Positioning Strategy; Section 3: Promotion; Chapter 7: Positioning and Marketing Strategies; Chapter 8: Promoting Your Brand; Chapter 9: Advocating for Libraries; about the authors; index 330 $aBreakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives. 606 $aLibraries$xMarketing 606 $aBranding (Marketing) 615 0$aLibraries$xMarketing. 615 0$aBranding (Marketing) 676 $a021.7 700 $aWalters$b Suzanne$01623888 702 $aJackson$b Kent$f1945- 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910822839603321 996 $aBreakthrough branding$93958557 997 $aUNINA