LEADER 02741nam  2200565Ia 450 
001 9910822758503321
005 20200520144314.0
010   $a1-281-14349-9
010   $a9786611143497
010   $a1-84663-685-X
035   $a(CKB)1000000000398936
035   $a(EBL)328720
035   $a(OCoLC)192132922
035   $a(SSID)ssj0000672803
035   $a(PQKBManifestationID)11931779
035   $a(PQKBTitleCode)TC0000672803
035   $a(PQKBWorkID)10635536
035   $a(PQKB)10063371
035   $a(MiAaPQ)EBC328720
035   $a(Au-PeEL)EBL328720
035   $a(CaPaEBR)ebr10211680
035   $a(EXLCZ)991000000000398936
100   $a20051220d2007      uy         0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 00$aEuropean business review$hVolume 19, Number 6$iAssessing and building upon Wroe Alderson's intellectual legacy /$fguest editors: Professor Stanley J. Shapiro and Professor Goran Svensson
205   $a1st ed.
210   $aBradford $cEmerald Insight$dc2007
215   $a1 online resource (104 p.)
225 0 $aEuropean business review ;$v19, no. 6
300   $aDescription based upon print version of record.
311   $a1-84663-684-1 
327   $aCover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Wroe Alderson: father of modern marketing; The Wroe river: the canyon carved by Alderson; Placing Wroe Alderson's contributions to buyer behavior in historical perspective; An Aldersonian explanation of twenty-first century "mass customization"; Economizing in differentiated distribution networks: a transvection approach; A comment on Alderson's intellectual legacy; Book review
330   $aIn the editorial introduction to this e-book, Stanley J. Shapiro opens with the statement that Wroe Alderson was unquestionably the most influential marketing thinker of the mid-twentieth century. However, with the decline of Ph.D. seminars in the history of marketing thought and the development of marketing theory, fewer young academics have heard of Alderson let alone read his work. This publication, it is hoped and expected, will mark the beginning of renewed 21st century interest in the nature, the scope and the magnitude of Wroe Alderson's original contributions to marketing theory and
410  0$aEuropean Business Review - Volume 19, Issue 6
606   $aMarketing research
615  0$aMarketing research.
676   $a658.8/3
701   $aShapiro$b Stanley J$014795
701   $aSvensson$b Goran$00
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910822758503321
996   $aEuropean business review$94059798
997   $aUNINA