LEADER 04686nam 2200721Ia 450 001 9910822611903321 005 20200520144314.0 010 $a0-470-76990-4 010 $a1-282-72888-1 010 $a9786612728884 010 $a0-470-76988-2 035 $a(CKB)2670000000037781 035 $a(SSID)ssj0000631959 035 $a(PQKBManifestationID)12268081 035 $a(PQKBTitleCode)TC0000631959 035 $a(PQKBWorkID)10599756 035 $a(PQKB)10815745 035 $a(SSID)ssj0000411809 035 $a(PQKBManifestationID)11268556 035 $a(PQKBTitleCode)TC0000411809 035 $a(PQKBWorkID)10357846 035 $a(PQKB)11061440 035 $a(Au-PeEL)EBL573895 035 $a(CaPaEBR)ebr10419135 035 $a(CaONFJC)MIL272888 035 $a(OCoLC)659500837 035 $a(CaSebORM)9780470601761 035 $a(MiAaPQ)EBC573895 035 $a(OCoLC)702369060 035 $a(OCoLC)ocn702369060 035 $a(OCoLC)1292942171 035 $a(FINmELB)ELB179155 035 $a(EXLCZ)992670000000037781 100 $a20100308d2010 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAnd the clients went wild! $ehow savvy professionals win all the business they want /$fMaribeth Kuzmeski 205 $a1st edition 210 $aHoboken, N.J. $cWiley$dc2010 215 $a1 online resource (306 pages) 300 $aIncludes index. 311 $a1-118-15629-3 311 $a0-470-60176-0 320 $aIncludes bibliographical references and index. 327 $aIntroduction -- Executive summary : The 5 core principles for turning clients and prospects into raving fans -- First principle : What are you doing that no one else is doing? : build client delight through your differentiation -- Second principle : Focus your marketing on benefits, results and a call to action : what's really in it for them -- Third principle : Go viral! Create memorable impactful messaging worthy of a pass-along -- Fourth principle : Leverage your business network for incremental growth : find and cultivate centers of influence to move your message fast -- Fifth principle : The critical importance of execution in your game plan : good execution is better than good strategy -- Create a playbook that fits your business and your personality : design your own marketing action plan -- Build a brand identity on a shoestring budget : spending time effectively can be worth more than money -- Find your niche : corner the market one segment at a time! -- Techniques for creating a memorable experience : give 'em something to talk about! -- Your best prospects come from referrals : scripts and strategies for increasing your introductions to others -- My website is working! : turn a bland site and your Internet presence into a moneymaker -- Social media : effective strategies that don't consume all of your time -- Permission-based marketing : strategies for successful email and e-newsletters -- Traditional marketing still works : TV and cable advertising, newspaper, and other mediums that still cause people to buy -- Direct mail : simple principles for gaining sales from good old-fashioned mail -- Events and seminars : creating buzz and sales through group presentations -- Media methods to gain celebrity status : take advantage of hot topics, timely events, and unique twists to attract attention -- Special tactics for financial advisors : ten specific strategies working today. 330 $a"While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. ...And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods-traditional, online, or both-to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right? Don't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with ...And the Clients Went Wild!"--Resource description page. 606 $aCustomer services 606 $aSuccess in business 615 0$aCustomer services. 615 0$aSuccess in business. 676 $a658.8 686 $a85.40$2bcl 700 $aKuzmeski$b Maribeth$01615379 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910822611903321 996 $aAnd the clients went wild$94016525 997 $aUNINA