LEADER 01926nam  2200637Ia 450 
001 9910822522903321
005 20241225110035.0
010   $a9781452231501
010   $a1452231508
010   $a9780761912408
010   $a0761912401
010   $a9781452267562
010   $a1452267561
035   $a(CKB)2560000000089957
035   $a(EBL)997055
035   $a(OCoLC)809773871
035   $a(SSID)ssj0000675661
035   $a(PQKBManifestationID)12347695
035   $a(PQKBTitleCode)TC0000675661
035   $a(PQKBWorkID)10669565
035   $a(PQKB)11360444
035   $a(MiAaPQ)EBC997055
035   $a(OCoLC)1007858428
035   $a(StDuBDS)EDZ0000085137
035   $a7138
035   $a(EXLCZ)992560000000089957
100   $a19980120d1998      uy         0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 00$aHow advertising works $ethe role of research /$fedited by John Philip Jones
205   $a1st ed.
210   $aThousand Oaks, Calif. $cSage Publications$dc1998
215   $a1 online resource (358 p.) $cill., facsims
300   $aDescription based upon print version of record.
311 08$a9781322421131 
311 08$a1322421137 
311 08$a9780761912415 
311 08$a076191241X 
320   $aIncludes bibliographical references and indexes.
330 8 $aBringing together the theory and practice of advertising, this is an authoritative handbook of the research procedures which determine effective advertising.
606   $aAdvertising$xResearch
606   $aAdvertising
615  0$aAdvertising$xResearch.
615  0$aAdvertising.
676   $a659.1
701   $aJones$b John Philip$0520552
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910822522903321
996   $aHow advertising works$94089552
997   $aUNINA