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100   $a20100422d2011      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aManaging and marketing tourist destinations $estrategies to gain a competitive edge /$fMetin Kozak and Seyhmus Baloglu
205   $a1st ed.
210   $aNew York $cRoutledge$d2011
215   $a1 online resource (263 p.)
225 0 $aRoutledge advances in tourism ;$v21
300   $aDescription based upon print version of record.
311   $a0-415-81148-1 
311   $a0-415-99171-4 
320   $aIncludes bibliographical references and index.
327   $aBook Cover; Title; Copyright; Contents; Figures; Tables; Boxes and Exhibits; Preface; Part I: Destination Competitiveness; 1 Why Destination Competitiveness?; 2 Destination Competitiveness: An Overview; 3 Determinants of Destination Competitiveness; Part II: Destination Management; 4 Destination-Based Management Strategies; 5 Destination-Based Total Quality Management; 6 Destination Benchmarking; Part III: Destination Marketing; 7 Destination-Based Marketing Strategies; 8 Destination Branding; 9 From Traditional Marketing to "IT" Marketing; References; Index
330   $aDestination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the
410  0$aRoutledge Advances in Tourism
606   $aTourism$xManagement
606   $aTourism$xMarketing
615  0$aTourism$xManagement.
615  0$aTourism$xMarketing.
676   $a910.68
700   $aKozak$b M$g(Metin),$f1968-$0857311
701   $aBaloglu$b Seyhmus$01695464
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910822493503321
996   $aManaging and marketing tourist destinations$94074734
997   $aUNINA