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100   $a20100713d2010      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aYour Google game plan for success$b[electronic resource] $eincreasing your web presence with Google AdWords, Analytics, and Website Optimizer /$fJoe Teixeira
205   $a1st edition
210   $aIndianapolis, Ind. $cWiley$d2010
215   $a1 online resource (459 p.)
300   $aIncludes index.
311   $a0-470-64164-9 
327   $apt. 1. Getting started -- pt. 2. Google AdWords -- pt. 3. Google Analytics -- pt. 4. Google Website Optimizer -- pt. 5. Executing your game plan -- pt. 6. Wrapping it up.
330   $aGet the most out of Google's trifecta of tools and optimize your Web presence! Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age. Learn the basics of Google AdWords, Analytics, and Website Optimizer-and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to a
606   $aInternet marketing
606   $aWeb usage mining$xComputer programs
606   $aInternet users$xStatistics$xData processing
615  0$aInternet marketing.
615  0$aWeb usage mining$xComputer programs.
615  0$aInternet users$xStatistics$xData processing.
676   $a025.042/52
676   $a658.87202854678
700   $aTeixeira$b Joe$01606581
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910822415303321
996   $aYour Google game plan for success$93980578
997   $aUNINA