LEADER 03757nam 22005895 450 001 9910822402003321 005 20230125205845.0 010 $a1-4875-1903-6 010 $a1-4875-1902-8 024 7 $a10.3138/9781487519025 035 $a(OCoLC)1051222350 035 $a(OCoLC)on1051222350 035 $a(CaBNVSL)slc35312787 035 $a(CaBNVSL)9781487519025 035 $a(CKB)4100000006669641 035 $a(MiAaPQ)EBC5509124 035 $a(CaOKQ)4936646-queensdb-Voyager 035 $a(DE-B1597)521256 035 $a(OCoLC)1053836030 035 $a(DE-B1597)9781487519025 035 $a(EXLCZ)994100000006669641 100 $a20190430d2018 fg 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe Adman's dilemma $efrom Barnum to Trump /$fPaul Rutherford 210 1$aToronto :$cUniversity of Toronto Press,$d[2018] 210 4$dİ2018 215 $a1 online resource (x, 456 pages) 311 08$aPrint version: Rutherford, Paul, 1944- Adman's dilemma. Toronto ; Buffalo ; London : University of Toronto Press, 2018 9781487503901 (OCoLC)1035312787 320 $aIncludes bibliographical references and index. 327 $tFrontmatter --$tContents --$tAcknowledgments --$tIntroduction: Enter "Don Draper," 2007 --$tPrelude: The Con Man, the Adman, and the Trickster: Herman Melville, The Confidence-Man: His Masquerade, 1857 --$t1. The Huckster's Game --$t2. The Rise of the Advertising Agent --$t3. The Chronicle of Struggle --$t4. A Worrisome Dominion --$t5. The Gospel of Creativity --$t6. A Tyranny of Signs --$tConclusion: Deception and Its Discontents: Farewell "Don Draper," 2015 --$tAfterword: The Triumph of the Huckster: Donald J. Trump, Republican Nomination Acceptance Speech, 21 July 2016 --$tThe Moral of the Biography --$tNotes --$tConcept Index --$tName Index 330 $aThe Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity. 606 $aAdvertising$xSocial aspects 606 $aAdvertising$xHistory 606 $aAdvertising executives$xHistory 606 $aAdvertising in popular culture 615 0$aAdvertising$xSocial aspects. 615 0$aAdvertising$xHistory. 615 0$aAdvertising executives$xHistory. 615 0$aAdvertising in popular culture. 676 $a659.1042 686 $aAP 14450$2rvk 700 $aRutherford$b Paul$0104184 801 0$bDE-B1597 801 1$bDE-B1597 906 $aBOOK 912 $a9910822402003321 996 $aThe Adman's dilemma$93990045 997 $aUNINA