LEADER 01372nam  2200397   450 
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035   $a(EXLCZ)994340000000242500
100   $a20180209h20182018  uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aPsychological foundations of marketing /$fAllan Kimmel
205   $aSecond edition.
210  1$aLondon, [England] ;$aNew York, New York :$cRoutledge,$d2018.
210  4$dİ2018
215   $a1 online resource (485 pages) $cillustrations (some color), tables
311   $a1-138-21915-0 
320   $aIncludes bibliographical references and index.
327   $a1 Psychology and marketing: a dynamic relationship; 2 Motivation; 3 Perception; 4 Learning;  5 Decision making; 6 Consumer attitudes; 7 Personality and the self-concept; 8 Social influence.
606   $aMarketing$xPsychological aspects
615  0$aMarketing$xPsychological aspects.
676   $a658.80019
700   $aKimmel$b Allan J.$0122362
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910822329503321
996   $aPsychological foundations of marketing$94066008
997   $aUNINA