LEADER 05604nam 2200697 450 001 9910822269903321 005 20200520144314.0 010 $a0-12-801061-4 010 $a0-12-800985-3 035 $a(CKB)3710000000458522 035 $a(EBL)2122438 035 $a(OCoLC)916446232 035 $a(SSID)ssj0001573654 035 $a(PQKBManifestationID)16227835 035 $a(PQKBTitleCode)TC0001573654 035 $a(PQKBWorkID)14841014 035 $a(PQKB)11786074 035 $a(Au-PeEL)EBL2122438 035 $a(CaPaEBR)ebr11085670 035 $a(CaONFJC)MIL822624 035 $a(CaSebORM)9780128010617 035 $a(MiAaPQ)EBC2122438 035 $a(PPN)198684908 035 $a(EXLCZ)993710000000458522 100 $a20150812h20152015 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aSuccessful user experience $estrategies and roadmaps /$fElizabeth Rosenzweig ; acquiring editor Todd Green ; designer Victoria Pearson 205 $aFirst edition. 210 1$aAmsterdam, [Netherlands] :$cMorgan Kaufmann,$d2015. 210 4$dİ2015 215 $a1 online resource (371 p.) 300 $aDescription based upon print version of record. 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $a""Front Cover""; ""Successful User Experience: Strategies and Roadmaps""; ""Copyright""; ""Dedication""; ""Contents""; ""Foreword""; ""Introduction""; ""Who is the book for?""; ""What is this book about?""; ""How to use this book""; ""About the Author""; ""Acknowledgments""; ""Case Studies""; ""Chapter 1: What is User Experience?""; ""Usable Technology Can Change the World""; ""UX Story: The Kodak Camera""; ""You Push the Button; We Do the Rest""; ""Usability and User Experience""; ""Usability""; ""UX is an Evolving Field""; ""The History, Necessity, and Growing Influence of UX"" 327 $a""UX History Through Growth of Professional Organizations""""Why Does it Matter?""; ""References""; ""Bibliography""; ""Chapter 2: Design Thinking""; ""Design""; ""Elements of Design""; ""Design Thinking""; ""How Does Design Affect a Person?""; ""Persona""; ""Creativity and Innovation""; ""Creativity""; ""Innovation""; ""Where Do You Start?""; ""Iterate""; ""Key Concluding Recommendations""; ""References""; ""Bibliography""; ""Chapter 3: UX Thinking""; ""Applying Design Thinking to UX""; ""User Interface and Interaction Design""; ""Participatory Design""; ""Prototype and Wireframes"" 327 $a""UX Design Thinking""""Principles of UX Design""; ""Methods to Kickstart UX Design Thinking""; ""Competitive Analysis""; ""Literature Review""; ""Persona and Use Cases""; ""Persona""; ""Use Case""; ""Information Architecture""; ""Putting It All Together""; ""Reference""; ""Bibliography""; ""Chapter 4: The Strategic Model""; ""The Strategic Model""; ""Technology Driven vs. Market Driven""; ""Technology Driven""; ""Market Driven""; ""UX Strategy for the Long Haul""; ""Building the Model""; ""Setting Goals""; ""Product Goals""; ""Business Goals""; ""UX Goals""; ""Aligning Goals"" 327 $a""Meeting Goals""""Using Available Tools and Methodologies""; ""Benchmarks and Deliverables""; ""Bibliography""; ""Chapter 5: Beyond Mobile, Device Agnostic UX""; ""Device Agnostic UX""; ""Beyond WIMP""; ""Form Factors""; ""Successful UX for Mobile""; ""Context of Use""; ""Modes of Interaction""; ""Testing Mobile""; ""Where Is This Going?""; ""Reference""; ""Bibliography""; ""Chapter 6: Usability Inspection Methods""; ""Usability Evaluations""; ""What Can Be Evaluated?""; ""Empirical Method""; ""Inspection Methods""; ""Expert Reviews""; ""Competitive Analysis Expert Review""; ""Bibliography"" 327 $a""Chapter 7: Usability Testing""""Usability Evaluations""; ""Empirical Methods""; ""A/B Testing""; ""Moderated Tests""; ""Qualitative vs. Quantitative""; ""How Many Users to Test""; ""Qualitative""; ""Quantitative""; ""Task-Based Usability Testing""; ""Open Ended Usability Testing""; ""Contextual-Based Usability Testing""; ""Think Aloud Protocol""; ""A Case for Quant""; ""Usability Testing and UX Strategy""; ""References""; ""Bibliography""; ""Chapter 8: Iterating on the Design""; ""Iterating on the Design""; ""Agile""; ""Manifesto for Agile Software Development""; ""Lean UX"" 327 $a""Agile and Lean Practices Today"" 330 $aSuccessful User Experience: Strategy and Roadmaps provides you with a hands-on guide for pulling all of the User Experience (UX) pieces together to create a strategy that includes tactics, tools, and methodologies. Leveraging material honed in user experience courses and over 25 years in the field, the author explains the value of strategic models to refine goals against available data and resources. You will learn how to think about UX from a high level, design the UX while setting goals for a product or project, and how to turn that into concrete actionable steps. After reading this book, y 606 $aHuman-computer interaction 606 $aUser-centered system design 606 $aDesign and technology 615 0$aHuman-computer interaction. 615 0$aUser-centered system design. 615 0$aDesign and technology. 676 $a004.019 700 $aRosenzweig$b Elizabeth$0897866 702 $aGreen$b Todd 702 $aPearson$b Victoria 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910822269903321 996 $aSuccessful user experience$93939921 997 $aUNINA