LEADER 01468oam 2200457 450 001 9910822227003321 005 20210711171013.0 010 $a1-952538-59-9 035 $a(CKB)4100000011775203 035 $a(MiAaPQ)EBC6486719 035 $a(CaSebORM)9781952538599 035 $a(EXLCZ)994100000011775203 100 $a20210711d2021 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aCustomer value starvation can kill $eprevention and cure /$fGautam Vieira, Walter Mahajan ; foreword by Philip Kotler 210 1$aNew York :$cBusiness Expert Press,$d2021. 215 $a1 online resource (219 pages) 225 0 $aBusiness Expert Press Service Systems and Innovations in Business and Society Collection 300 $aIncludes index. 311 $a1-952538-58-0 606 $aCustomer relations$xManagement 606 $aValue analysis (Cost control) 606 $aConsumer satisfaction 615 0$aCustomer relations$xManagement. 615 0$aValue analysis (Cost control) 615 0$aConsumer satisfaction. 676 $a658.812 700 $aMahajan$b Gautam$01722528 702 $aVieira$b Walter 702 $aKotler$b Philip 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bUtOrBLW 906 $aBOOK 912 $a9910822227003321 996 $aCustomer value starvation can kill$94122972 997 $aUNINA