LEADER 01766nam  2200445   450 
001 9910822223803321
005 20240215181909.0
010   $a1-80043-880-X
035   $a(CKB)4100000011787830
035   $a(MiAaPQ)EBC6503991
035   $a(Au-PeEL)EBL6503991
035   $a(OCoLC)1240582349
035   $a(EXLCZ)994100000011787830
100   $a20210904d2021      uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aMachine learning and artificial intelligence in marketing and sales $eessential reference for practitioners and data scientists /$fNiladri Syam, Rajeeve Kaul
210  1$aBingley, England :$cEmerald Publishing Limited,$d[2021]
210  4$dİ2021
215   $a1 online resource (225 pages) $cillustrations
311   $a1-80043-881-8 
320   $aIncludes bibliographical references and index.
330   $aMachine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.
606   $aMarketing$xData processing
606   $aSelling$xData processing
615  0$aMarketing$xData processing.
615  0$aSelling$xData processing.
676   $a658.80028563
700   $aSyam$b Niladri$01722515
702   $aKaul$b Rajeeve
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910822223803321
996   $aMachine learning and artificial intelligence in marketing and sales$94122944
997   $aUNINA