LEADER 04821oam 2200721I 450 001 9910822176203321 005 20240509113415.0 010 $a1-136-90845-5 010 $a1-136-90846-3 010 $a1-282-91276-3 010 $a9786612912764 010 $a0-203-84282-0 024 7 $a10.4324/9780203842829 035 $a(CKB)2670000000057979 035 $a(EBL)592917 035 $a(OCoLC)689996526 035 $a(SSID)ssj0000422710 035 $a(PQKBManifestationID)11293628 035 $a(PQKBTitleCode)TC0000422710 035 $a(PQKBWorkID)10435480 035 $a(PQKB)10612812 035 $a(MiAaPQ)EBC592917 035 $a(Au-PeEL)EBL592917 035 $a(CaPaEBR)ebr10432347 035 $a(CaONFJC)MIL291276 035 $a(OCoLC)690115545 035 $a(FINmELB)ELB160572 035 $a(EXLCZ)992670000000057979 100 $a20180706d2011 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 04$aThe marketisation of higher education and the student as consumer /$fedited by Mike Molesworth, Richard Scullion and Elizabeth Nixon 205 $a1st ed. 210 $aAbingdon, Oxon ;$aNew York, NY $cRoutledge$d2011 210 1$aAbingdon, Oxon ;$aNew York :$cRoutledge,$d2011. 215 $a1 online resource (263 p.) 300 $aDescription based upon print version of record. 311 $a0-415-58447-7 311 $a0-415-58445-0 320 $aIncludes bibliographical references. 327 $aBook Cover; Title; Copyright; Contents; Illustrations; Notes on contributors; Acknowledgements; Chapter 1 Introduction to the marketisation of higher education and the student as consumer; Section 1 Marketisation of higher education in context; Chapter 2 The march of the market; Chapter 3 Markets, government, funding and the marketisation of UK higher education; Chapter 4 The marketised university: Defending the indefensible; Chapter 5 Adopting consumer time and the marketing of higher education 327 $aChapter 6 Complexity theory - an approach to assessment that can enhance learning and transform university managementSection 2 The marketised higher education institution; Chapter 7 Vision, values and international excellence: The 'products' that university mission statements sell to students; Chapter 8 From Accrington Stanley to academia? The use of league tables and student surveys to determine 'quality' in higher education; Chapter 9 Branding a university: adding real value or 'smoke and mirrors'? 327 $aChapter 10 Access agreements, widening participation and market positionality: enabling student choice?Chapter 11 'This place is not at all what I had expected': student demand for authentic Irish experiences in Irish Studies programmes; Chapter 12 The student as consumer: affordances and constraints in a transforming higher education environment; Section 3 Students, consumers and citizens; Chapter 13 The consumer metaphor versus the citizen metaphor: different sets of roles for students; Chapter 14 Constructing consumption: what media representations reveal about today's students 327 $aChapter 15 A degree will make all your dreams come true: higher education as the management of consumer desiresChapter 16 How choice in higher education can create conservative learners; Chapter 17 Pedagogy of excess: an alternative political economy of student life; Conclusion; Chapter 18 Arguments, responsibility and what is to be done about marketisation; Chapter 19 A concluding message from the Vice-Chancellor of Poppleton University; Index 330 $aUntil recently government policy in the UK has encouraged an expansion of Higher Education to increase participation and with an express aim of creating a more educated workforce. This expansion has led to competition between Higher Education institutions, with students increasingly positioned as consumers and institutions working to improve the extent to which they meet 'consumer demands'.Especially given the latest government funding cuts, the most prevalent outlook in Higher Education today is one of business, forcing institutions to reassess the way they are managed and promoted 606 $aCollege students as consumers$zGreat Britain 606 $aEducation, Higher$zGreat Britain$xMarketing 615 0$aCollege students as consumers 615 0$aEducation, Higher$xMarketing. 676 $a371.2/42 701 $aMolesworth$b Mike$01628576 701 $aNixon$b Elizabeth$f1982-$01720232 701 $aScullion$b Richard$01672685 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910822176203321 996 $aThe marketisation of higher education and the student as consumer$94118710 997 $aUNINA