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010   $a9781506300450
010   $a1506300456
010   $a9781483311661
010   $a148331166X
010   $a9781483399836
010   $a1483399834
035   $a(CKB)4100000001114881
035   $a(OCoLC)1013965084
035   $a(CaToSAGE)SAGE000003035
035   $a(MiAaPQ)EBC5165208
035   $a238155
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100   $a20180104d2017      fy         0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt$2rdacontent
181   $csti$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aDigital media and innovation $emanagement and design strategies in communication /$fRichard A. Gershon, Western Michigan University
210  1$aLos Angeles :$cSAGE,$d[2017]
215   $a1 online resource (262 pages) $cillustrations
311 08$a9781452241418 
311 08$a1452241414 
320   $aIncludes bibliographical references and indexes.
330   $aDigital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
606   $aMass media$xManagement
606   $aOrganizational effectiveness
615  0$aMass media$xManagement.
615  0$aOrganizational effectiveness.
676   $a302.23/068
700   $aGershon$b Richard A.$01688900
801  0$bCaToSAGE
801  1$bCaToSAGE
801  2$bUtOrBLW
906   $aBOOK
912   $a9910821997003321
996   $aDigital media and innovation$94063503
997   $aUNINA