LEADER 02470nam 2200541 450 001 9910821808403321 005 20230126211144.0 035 $a(CKB)2670000000608557 035 $a(EBL)2008173 035 $a(SSID)ssj0001606050 035 $a(PQKBManifestationID)16316259 035 $a(PQKBTitleCode)TC0001606050 035 $a(PQKBWorkID)14895626 035 $a(PQKB)11531610 035 $a(MiAaPQ)EBC5482537 035 $a(MiAaPQ)EBC2008173 035 $a(Au-PeEL)EBL5482537 035 $a(CaPaEBR)ebr11603284 035 $a(OCoLC)908100654 035 $a(EXLCZ)992670000000608557 100 $a20190123d2015 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe gamification toolkit $edynamics, mechanics, and components for the win /$fKevin Werbach and Dan Hunter 210 1$aPhiladelphia, PA :$cWharton Digital Press,$d[2015] 210 4$dİ2015 215 $a1 online resource (66 p.) 300 $aDescription based upon print version of record. 311 $a1-61363-068-9 327 $aContents; Introduction; Chapter One. Practical Gamification; Chapter Two. Dynamics-The Foundation; Chapter Three. Mechanics-Driving Action; Chapter Four. Components-Tactics in Motion; Chapter Five. Bringing It All Together; About the Authors; About Wharton Digital Press; About The Wharton School; Endnotes 330 $aKevin Werbach is a leading expert on the legal, business, and public policy aspects of the Network Age. He is an associate professor of legal studies at The Wharton School, University of Pennsylvania, where he was named the first Iron Prof" for his gamification research. He co-led the review of the Federal Communications Commission for the Obama Administration's presidential transition team and served as an expert adviser to the FCC and the National Telecommunications and Information Administration. For nine years he organized Supernova, an influential executive technology conference. 606 $aMarketing$xSocial aspects 606 $aSocial media$xEconomic aspects 615 0$aMarketing$xSocial aspects. 615 0$aSocial media$xEconomic aspects. 676 $a658.8 700 $aWerbach$b Kevin$01385314 702 $aHunter$b Dan 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910821808403321 996 $aThe gamification toolkit$94010856 997 $aUNINA