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100   $a20101006d2010      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aInnovative marketing strategy$b[electronic resource] $ebalancing commercial goal and corporate social responsibility /$feds., Kamal Gupta, V.B. Angadi, M.R. Das
205   $a1st ed.
210   $aMumbai [India] $cHimalaya Pub. House$d2010
215   $a1 online resource (359 p.)
300   $aDescription based upon print version of record.
311   $a81-8488-527-X 
320   $aIncludes bibliographical references.
327   $aCOVER; CONTENTS; INAUGURAL ADDRESS; INNOVATIVE MARKETING STRATEGIES - RURAL PERSPECTIVES; BALANCING COMMERCIAL GOAL AND CORPORATE SOCIAL RESPONSIBILITY; INNOVATIVE MARKETING STRATEGY: CHALLENGES & OPPORTUNITIES (Background Material of the Seminar); EVOLUTION IN AGRICULTURAL MARKETING IN INDIA; RURAL MARKETING AND FARMER'S CLUBS; TEA MARKETING IS NO MORE A FASHIONABLE SLOGAN IN INDIA; VALUE CHAIN FINANCE IN AGRICULTURE: BUSINESS OPPORTUNITIES FOR FINANCIAL INSTITUTIONS; INNOVATIVE MARKETING MIX STRATEGIES - A RURAL PERSPECTIVE; RETAIL MARKETING; FROM FARM-TO-FORK-SOME CHALLENGES
327   $aDOWN TO EARTH INNOVATION:THE KEY TO SUCCESS IN RURAL MARKETINGCURRENT AND INNOVATIVE MARKETING STRATEGIES FOR RURAL INDIA; MARKETING STRATEGIES TO RETAIN CUSTOMERS FOR SURVIVAL AND GROWTH; SULA WINES: BREAKING NEW GROUND WITH INNOVATIVE MARKETING STRATEGIES; INNOVATIVE MARKETING STRATEGIES IN CURRENT BUSINESS ENVIRONMENT-A SPECIAL REFERENCE TO CELLULAR SERVICES PROVIDERS; CHANGING PROFILE OF BANKING DEVELOPMENT IN RURAL INDIA; INNOVATIVE MARKETING STRATEGIES FOR PRIVATE MEDICAL PRACTITIONERS - MUMBAI; EMPLOYEE EMPOWERMENT IN MALLS: THE INFLUENCE OF PERSONALITY VARIABLES
327   $aSUCCESSFUL INNOVATIVE MARKETING STRATEGIESINNOVATIVE MARKETING STRATEGIES IN FERTILISER INDUSTRY; CORPORATE GOVERNANCE- AN INSIGHT; CONSUMER RESPONSE TO PRIVATE LABELS; HUMAN RESOURCE BRANDING; GOLD, OIL AND USD: A LINKAGE; CELLULAR SERVICE INDUSTRY IN INDIA-A NEED FOR INNOVATIVE MARKETING
330   $aManagement Schools in India have been doing a great job of management education, producing very good employable managers so crucially required to strengthen and take forward India`s development process. Unfortunately however, when it comes to research such institutions have been found wanting. It is in this context I am particularly happy that Lala Lajpatrai Institute of Management (LLIM) regularly holds Seminars and Conferences where experts and budding researchers get an opportunity to interact and present their thoughts on emerging challenges in the arena of management. The present collecti
606   $aMarketing$xManagement
606   $aStrategic planning
615  0$aMarketing$xManagement.
615  0$aStrategic planning.
676   $a658.802
701   $aGupta$b Kamal$0113806
701   $aAngadi$b V. B$01708180
701   $aDas$b M. R$01708181
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906   $aBOOK
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996   $aInnovative marketing strategy$94097016
997   $aUNINA