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181   $ctxt
182   $cc
183   $acr
200 00$aTime and media markets /$fedited by Alan B. Albarran, Angel Arrese
205   $a1st ed.
210   $aMahwah, N.J. $cLawrence Erlbaum$d2003
215   $a1 online resource (192 p.)
225 1 $aLEA's communication series
300   $aDescription based upon print version of record.
311   $a1-138-86129-4 
311   $a0-8058-4113-X 
320   $aIncludes bibliographical references and indexes.
327   $aMachine generated contents note: 1 Time and Media Markets: An Introduction -- Alan B. Albarran and Angel Arrese -- 2 Media and Representations of Time -- Jacques Durand -- 3 Time as a Niche Dimension: Competition Between the Internet and Television -- Daniel G. McDonald andJohn W Dimmick -- 4 Temporal Aspects of Media Distribution -- Robert G. Picard and Mikko Gronlund -- 5 The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost -- Dan Shaver and Mary Alice Shaver -- 6 Time Management and CNN strategies (1980-2000) -- Mercedes Medina -- 7 Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe -- David H. Goff -- 8 Advertising and Internet Usage: A Perspective From Time and Media Planning -- Francisco Javier P&eez-Latre -- 9 Media Markets as Time Markets: The Case of Spain -- Alfonso Nieto -- 10 Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences -- Patricia E Pbalen -- 11 Time and Media Markets: Summary and Research Agenda -- Angel Arrese and Alan B. Albarran -- Author Index -- Subject Index.
330   $aThis edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management.  Specific topics examined in the volume include:  * a philos
410  0$aLEA's communication series.
606   $aMass media$xMarketing
606   $aTime management
615  0$aMass media$xMarketing.
615  0$aTime management.
676   $a302.23/068/8
701   $aAlbarran$b Alan B$01654122
701   $aArrese$b Angel$01654123
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910821600203321
996   $aTime and media markets$94005757
997   $aUNINA